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NOVÁRE DIGITAL

  • Monday, June 27, 2022
    Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns[1] can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your ads will reach, it is possible to craft marketing materials[2] that deliver an exceptional ROI.The net positive effects of paid advertising on social platforms[3] go beyond the potential for sales conversions, too. With an intelligent approach, your brand can be a conversation starter. You can reach broader groups through shares and ...
  • Friday, June 24, 2022
    Virtual reality (VR) and augmented reality (AR) will impact the future of marketing.Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO)[1]. Today, we’re already starting to see the building blocks – and optimization potential – for this new technological world with the metaverse.What is Virtual Environment Optimization (VEO)?VEO is the task of working within a virtual environment and utilizing the resources available to best position the clients’ products and services within an alternative reality.In search engine optimization (SEO), the focus is mainly on utilizing content, its best practices, and a slew ...
  • Monday, June 20, 2022
    Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy.The more content you create, the more keywords your website is going to rank for in search results, and the more visitors, leads, and prospects you’re going to reach.The problem is, it’s really hard work to produce fresh new content[1] over and over again. How often do you find yourself staring at a blank page that always seems to be staring back at you in defiance?What if there was a way to make it easier to come up with unlimited ...
  • Monday, June 20, 2022
    Martech Outlook | Monday, June 20, 2022 Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.[1]FREMONT, CA: Digital advertising is important because it connects a company with its customers while they are online.  It links businesses with prospective customers on Google through SEO and PPC, on social media through social media marketing, and via email through email marketing.1. Affordability: Digital ...
  • Thursday, June 16, 2022
    Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers. You’re a business owner, and you’re looking to make your company the best it can be. But where do you start? Unluckily for you, there are lots of solutions available out there and lots of opinions on where to start. The solutions that are free often don’t work well enough (you’ve tried), and the paid ones don’t seem to generate results fast enough or haven’t worked for you either (you’ve tried too).I have seen it happen over and over. As ...
  • Thursday, June 16, 2022
    So what comes first, the chicken or the egg?Links continue to be an important organic search ranking factor. However, Google frowns on “link building” and states that the best way to build links is to create great content.  If you build it, they will come. But how will they find you if you don’t rank, to begin with?Ideally, when your site starts gaining authority and ranking well, your pages will start showing up in the SERPs, and you’ll gain links naturally.  However, you can’t achieve this without some initial outreach and digital PR.Let’s review the steps to create a digital outreach campaign.PreparationYou’ll ...
  • Tuesday, June 14, 2022
    Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization[1] (SEO[2]), it's possible to shape your business website. You can dominate the search engine results pages (SERPs[3]) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to pop up.The landscape of search engines and search engine results has evolved considerably in the last decade. Organic search results aren't the only thing you should be considering. If you want to make the most of your search engine optimization campaign, the perfect complement could ...
  • Friday, June 10, 2022
    Social media remains a big driver of AR and VR growth as the majority (62.6%) of AR users will experience that content via social media in 2022. This will drive up time spent using social networks on both smartphones and in the “other connected devices” category, which includes wearables. As metaverse platforms develop and mature, new applications for these technologies will bring more users.Regulatory IssuesFrom privacy to competition, various regulatory issues influence the adoption of devices and the time users spend on them.As existing landmark privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy ...
  • Friday, June 10, 2022
    The real estate market is more competitive than ever. And smart realtors need a way to stand out from the crowd.But, the days of throwing up a billboard with a picture of your smiling face and waiting for the leads to come rolling in are over.Like everything else, real estate has gone digital.Did you know 97% of home buyers[1] start the process with a Google search?It’s true. Long before they’ve made the decision to contact a realtor, they’re browsing available houses in the area, checking prices, taking virtual tours – and checking out real estate agencies.That’s why it’s of utmost ...
  • Thursday, June 09, 2022
    Measuring SEO metrics is essential for proving the value of your efforts and optimizations.It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy.With a plethora of SEO platforms and point solutions on the market, here are the most important enterprise-level metrics to measure SEO performance and ensure you are on track to meet business goals and objectives.1. ROIWe live in a changed world due to COVID.Many brands are protective of their budgets and watch every dollar they spend on marketing.Calculating the ROI ...
  • Thursday, June 09, 2022
    Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation[1] is undeniably linked to success. Yet, one of the best digital marketing[2] tools for building that reputation[3], expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often overlooked. Why?In many cases, the answer may be a fundamental misunderstanding not only of what digital PR is but also of the many advantages a good digital PR strategy can provide your business[4], particularly over the long haul.Here's a breakdown of how the right online PR approach can boost your reputation and put your small ...
  • Wednesday, June 08, 2022
    D2C businesses take on considerably more responsibility for areas like logistics and cybersecurity by eliminating wholesalers, distributors, and retailers - yet they haven't all been well equipped.Brands have embraced direct relationships with end customers for a variety of reasons, including generating deeper insights about consumer demands, maintaining stability over their brand experience, and differentiating their proposal to consumers. They are increasingly using it to increase sales. If your company had previously explored developing a direct-to-consumer[1] (DTC) channel but concluded against it, now is the time to rethink. COVID-19 has expedited significant commercial developments, such as the large customer move to ...
  • Wednesday, June 08, 2022
    It's no secret that in today's digital age, having a good website is more important than ever for businesses. Your website is the online face of your company, and it can make or break your business. In this article, we will discuss some of the reasons why it's so important to have a well-designed and user-friendly website. We'll also talk about how having a website can help you build your brand, increase organic traffic, improve customer satisfaction, and much more! So, if you're a business owner or manager, read on to learn more about why you need a good business ...
  • Tuesday, June 07, 2022
    There are many contradictory ideas about the best way to approach SEO[1].For every idea proposed, there are others in the SEO industry who disagree.Turning to Google for help isn’t always helpful because Google ranks information about SEO that Googlers themselves are on record saying is wrong.There is a way to cut through the noise and figure out which information is likely valid and which information is smoke and mirrors.Googlers Statements On SEO InformationWhat Googlers say about SEO is generally limited to four topics:Actions to avoid a negative outcome.How to increase indexing.How to help Google better understand your webpages.Confirmation that site ...
  • Tuesday, June 07, 2022
    The global pandemic has forced many businesses to move their operations online. While the idea of an online commercial may seem straightforward, there are several things you need to keep in mind to ensure it is effective. Even though technology has made it easier than ever, building a successful online commercial requires careful planning and execution. You need to know the following seven things before making an online commercial.1. You Need Engaging ContentYour commercial will only be as successful as the content you create for it. It’s essential to create engaging, compelling content to capture your audience’s attention and persuade ...
  • Thursday, June 02, 2022
    Are you looking for the best SEO strategies? If you want your website to be seen by more people, you need to rank higher on search engines.Luckily, there are many SEO methods[1] that you can use to improve your ranking.In this post, we will discuss the most important and actionable SEO tips that you can follow to increase your rankings on search engines.1. Do Keyword ResearchOne of the most important things you can do to improve your SEO is to do keyword research. Keyword research[2] helps you understand what people are looking for on search engines, and it also allows ...
  • Thursday, June 02, 2022
    CSS. HTTP. URL. HTML.It’s possible the only field that uses more acronyms[1] and initializations than web marketing is the military.The military uses them to save time.Sometimes, it seems like our industry only uses them to confuse newcomers.And it’s not uncommon for even experienced professionals to mix them up.Some of the most common mistakes happen when it comes to the similar and related, but distinctly different concepts of search engine optimization (SEO) and search engine marketing (SEM).Once upon a time, in the halcyon days of the early internet (that is, circa 2001), SEO referred to a part of SEM.But, as the ...
  • Wednesday, June 01, 2022
    Launching a new startup is an exciting opportunity, and one with the potential to make you very wealthy over the next several years. However, one of your biggest obstacles is going to be getting started on a slim budget. If you don’t have much money to work with, and the revenue you’re generating is limited, your only option is to cut startup expenses drastically and start operating lean.[1]So how do you do it?Office and Real Estate CostsLet’s start by looking at office and real estate costs, which are going to be some of your biggest expenses. Depending on where you ...
  • Wednesday, June 01, 2022
    July 2022 is full of opportunities for content marketing practitioners to address customer-engaging topics such as patriotic holidays, the U.S. Medal of Honor, International Kissing Day, newsletters, and culture.Content marketing is the act of creating, publishing, and promoting articles, videos, and podcasts with the specific aim of attracting, engaging, and retaining customers. Content marketing is an integral part of search engine optimization and lifecycle and social media marketing.Here are five content marketing ideas your business can use in July 2022.Patriotic HolidaysJuly 4 is Independence Day in the U.S. Americans will spend the day wearing patriotic clothing and grilling outdoors. As ...
  • Thursday, May 26, 2022
    Artificial Intelligence is a quickly expanding technology projected to help make SEO tools and strategies more valuable and informative for businesses in the coming years. Digital marketing and A.I. work together to enhance developers' and marketers' ability to engage in different activities.Today, A.I. is used for more than just market research. It can categorize and classify data much faster and more efficiently than any market research organization. One reason for this is that it's not using static methods for data collection.Improved Content with the Help of A.I.The purpose of A.I. in content marketing can vary significantly. It can help digital ...
  • Wednesday, May 25, 2022
    This blog is about Best Marketing Ideas for A Software Startup. We will try our best so that you understand this guide. I hope you like this blog, Best Marketing Ideas for A Software Startup. If your answer is yes, please do share after reading this.Table of contentsCheck Best Marketing Ideas for A Software StartupThe way things are going right now, people continue to look to the IT industry for solutions for their daily lives. Complex tasks have become easier thanks to automated systems and mobile apps. Not to mention the fact that almost every other sector of society relies ...
  • Tuesday, May 24, 2022
    If you’re looking for new ways to boost your business, utlizing creative trends as a part of your strategy can be a winning solution. In the race for customer attention, brands that manage to stand out, impress and emotionally connect with their audiences will get an opportunity to become market leaders. Whether you choose to create ads in futuristic aesthetics, shape messages based on buzzing topics, or run campaigns that provoke a strong feeling of nostalgia, all these approaches will take you a couple of steps closer to achieving your business goals in 2022 and beyond. To find out more ...
  • Monday, May 23, 2022
    It’s easy to assume most, if not all, data breaches are malicious. Surely, attackers strike on purpose. However, almost two-thirds of data breaches start from mistakes, not an intent to cause harm. According to the Cost of Insider Threats Report from Ponemon[1], negligent employees create around 62% of security incidents, costing an average of $307,111 per incident.From there, you might also assume accidental breaches would be less harmful. According to a study conducted by Aberdeen and commissioned by Code42[2], data breaches from insiders can cost as much as 20% of annual revenue. The impact may be similar regardless of the ...
  • Thursday, May 19, 2022
    This tutorial is about How to Digital Marketing Trends and Innovations. We will try our best so that you understand this guide. I hope you like this blog, How to Digital Marketing Trends and Innovations. If your answer is yes, please do share after reading this.Table of contentsCheck How to Digital Marketing Trends and InnovationsArtificial intelligence, data-driven marketing, and voice-based search engine optimization (VSEO) used to be ambitious concepts bordering on the ridiculous. These are some of the top trends in digital marketing today. And why shouldn’t they be? Eventually, if your business wants to remain competitive in this crowded ...
  • Wednesday, May 18, 2022
    Image source: Getty Images The marketing funnel provides a framework for strategies that help a business capture and retain customers. Learn how to apply its concepts to your marketing efforts. Every business must figure out how to attract customers. But that’s just the start. How do you get them through the buying process? After they make a purchase, what steps do you take to generate repeat business? How can you leverage loyal customers to become advocates for your company?The marketing funnel answers these questions. It’s a popular business framework designed to help organizations develop a marketing plan[1]. By applying funnel ...
  • Wednesday, May 18, 2022
    Image source: Getty Images There's no single winning marketing strategy that works for all companies. In this article, we look at a few types that can make an impact for your business. “One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real ... ”-- William Gibson, in an interview with Rolling Stone[1] in 2007In 2020, we are standing on that very threshold. Augmented reality is hot: Seeing the world through a smartphone’s screen that provides additional information enhances the view and enriches the experience.William Gibson’s prediction is already coming true ...
  • Wednesday, May 18, 2022
    Image source: Getty Images Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Knowing where to reach target audience members and customers has always been critical for marketers and publicists. In both cases, the GPS points to digital channels where consumers and businesses choose to research, shop, and interact with brands.During 2020, the shift to digital channels increased as in-store shopping and brand experiences[1] were somewhat limited. As more people come to prefer digital channels, PR marketing strategies will need to increasingly focus ...
  • Wednesday, May 18, 2022
    Image source: Getty Images It can be hard to get the attention of the large search engines. One of the ways to communicate with them is to provide a sitemap inviting their crawlers to see your content. Businesses rely on search engines for online exposure. Search engine optimization (SEO) is a collection of strategies that businesses use to try and increase their exposure and get their content, products, and services in front of more people and customers. If you’ve spent any time working on your company’s SEO, one thing is probably clear: It’s not easy.Wouldn't it be nice if you ...
  • Wednesday, May 18, 2022
    Image source: Getty Images Digital marketing represents a wealth of opportunity to small businesses, but it also brings some complexity to communications. Use these strategies to make digital marketing work for your business. The digital revolution has empowered customers to converse with businesses, it has empowered anyone to become an entrepreneur, and it has allowed businesses to market, communicate, and advertise without using costly intermediaries.It has also made it difficult to figure out where to start with so many opportunities available to business owners.More than ever, today’s business owner needs to set a digital marketing strategy before building the dedicated ...
  • Wednesday, May 18, 2022
    Image source: Getty Images Engagement marketing humanizes your brand and helps it relate to your audience. It can shoot your online sales through the roof. Traditional interruption marketing is a thing of the past. Companies are no longer gravitating towards one-sided conversations with their audience. They now put a premium on audience engagement.That is why engagement marketing is one of the best marketing methods companies can use to skyrocket their sales. Not only are customer engagement marketing strategies are perfect for generating leads and sales -- and for building relationships with customers.You can use a number of digital marketing tips[1] ...
  • Wednesday, May 18, 2022
    Marketing automation powers the best marketing teams across many businesses. It’s table stakes for successful marketing teams to launch, manage, and optimize campaigns. It’s a great time to be a marketer and it’s mostly because of the benefits of marketing automation platforms. New channels are constantly popping up, providing opportunities to better reach existing customers while also marketing to new audiences.There’s more creative potential for marketing and advertising than ever before. And attribution capabilities provide a direct line to ROI for marketing efforts.Automation tools are at the heart of these trends. The increasing affordability and accessibility of these platforms is ...
  • Wednesday, May 18, 2022
    Using videos to drive more visitors to your website is a smart move. Such is the popularity of videos, that big and small companies are investing thousands of dollars in video content creation. Keeping people on your site for an extended period is likewise an effective marketing approach. Using this method, you may lower your bounce rate and boost your search engine rankings.More than 60% of the firms use video marketing to boost traffic to their websites. Businesses might see a large improvement in their return on investment by integrating videos on their website.Listed here are a few of the ...
  • Wednesday, May 18, 2022
    Image source: Getty Images Will Cyber Monday deals draw a crowd to your website? Hit your 2020 goals using these tips to design a value-driven and seamless shopping experience. As retailers enter the 2020 holiday season, questions remain about how shoppers will approach Black Friday, Small Business Saturday, and Cyber Monday.While the National Retail Federation[1] reports that "96% of surveyed retailers expect their online holiday sales to increase," it's unclear how consumers will divide their shopping among the popular days.As in previous years, online shoppers search for top Cyber Monday deals and want a flawless shopping experience. Small businesses that ...
  • Wednesday, May 18, 2022
    Image source: Getty Images Use this guide to start your online store successfully and with ease. The wide world of e-commerce awaits today’s entrepreneur, but the first step in internet sales is actually setting up a digital storefront. It may seem daunting, but taking it step by step ensures you’ll have a more than manageable time building an online store.What to consider before starting an online storeLike any project, you need to lay a good foundation before you start building.1. Is your brand cohesive?Brand cohesion will be a big part of your online store. Just as you want all of ...
  • Wednesday, May 18, 2022
    As digital transformation continues to take root, businesses must expand and deepen their relationships with consumers to better understand their wants, needs, and aspirations, IDC concluded in its recent Future Consumer report.A lot of that will have to do with technology, both on the front and back ends, the research firm said further."Technology is causing massive shifts in the way consumers live their lives, and technology companies, from hardware vendors to software developers to service and infrastructure providers, must think hard about how these shifts will impact their future offerings," said Tom Mainelli, group vice president of devices and consumer research ...
  • Monday, May 16, 2022
    Opinions expressed by Entrepreneur contributors are their own. SEO[1] is a very common term for business[2] on the internet today. It would be surprising to find a person who has not heard about Search Engine Optimization[3] and cares about their company's online presence. Beginning from mounting the website[4] high on search results all the way to catering to customized searches, this tool is very essential for the digital presence and success of a business. In this day and age, online digital markets are taking the industry by storm as entrepreneurs grasp the essence of indulging in this trade. The benefits ...
  • Monday, May 16, 2022
    Opinions expressed by Entrepreneur contributors are their own. You might have the best product in the world, but that doesn't mean anything if you're not winning your customers' love.Let’s take chatbots[1]: The sleek, time-saving natural language processors that offer round-the-clock customer support. In the last few years, chatbot startups[2] have managed to rake in millions, riding the wave of the artificial intelligence hype.These platforms’ sleek interfaces and cost-saving benefits might tickle investors and corporations, but there’s one group that’s not sold: customers themselves.This got me thinking about the similarities between "customer service[3],” and what we in public relations[4] call "client ...
  • Monday, May 16, 2022
    Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed.YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine.Today, over 2.6 billion people[1] use the platform.And YouTube isn’t the only player in town.Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities[2] to help businesses get found.Local businesses can use video marketing to drive traffic, reach more customers, and grow online.Here are four strategies to build your local video marketing strategy.The Value Of Video Marketing For Local BusinessesVideo is a powerful medium ...
  • Friday, May 13, 2022
    Any firm must have a marketing strategy. It is described as the act or business of promoting and selling goods and services, which includes market research and advertising. The basic objective of every business is to attract clients and profit, and effective marketing may help you achieve that goal.Marketing used to be restricted to billboards and banners, as well as cold calling potential clients. Because businesses are increasingly transitioning to the digital sphere, internet marketing has gotten a lot more attention. Businesses may now market their products or services to as many individuals as they want as long as they ...
  • Thursday, May 12, 2022
    Opinions expressed by Entrepreneur contributors are their own. It is extremely important to maintain a certain level of expertise in anything you do, and as far as marketing and business is concerned, you must possess immense expertise and experience in your field to even stand a chance in front of competitors. This article is a guide to one such aspect in business — blog writing[1], and how it is extremely important to always have an expert work on the project. The essence of a blog is very important for a company as it is the narrative of the product and ...
  • Tuesday, May 10, 2022
    The advertising tech (adtech) industry is primarily a face-off between tech giants like Google, Meta, Amazon, and Alibaba and pure play vendors like The Trade Desk, MediaMath, and Amobee. The tech giants dominate the market with their massive user bases and sophisticated adtech walled gardens. Several pure play vendors will become acquisition targets for Big Tech vendors over the next three years.Listed below are the key technology trends impacting the adtech theme, as identified by GlobalData.First-party dataFirst-party data is the information a company collects directly from its customers. It includes demographics like age and location, online purchase history, web activity, ...
  • Monday, May 09, 2022
    Young woman sitting in a cafe and holding credit card and smart phone getty This year mobile commerce sales in the U.S. are slated to exceed[1] $432 billion. The e-commerce subset is gaining traction as retailers respond to changes in consumer behavior and the continued adoption of technology. As a result, there is a massive market to capture for retailers by embracing trends that are driving sales. More so, retailers that want to maintain a competitive edge will need to embrace the shift to mobile commerce to meet consumers where they are at.Shopping Via Mobile AppsMore than 72% of e-commerce ...
  • Monday, May 09, 2022
    For the first time in a decade, traditional advertising is headed for growth, bucking the prediction that it would fizzle. Though the 28th edition of the CMO Survey found marketers’ traditional spending decreased annually by 1.4 percent between February 2021 and 2022—compared to an annual increase of 7.8 percent for overall marketing budges during this same period—recent evidence shows a shift is underway. In August 2021 and February 2022, marketers predicted that traditional ad spending would increase by 1.4 percent and 2.9 percent, respectively.[1]Leading this shift are companies that earn all of their sales through the internet; they’re predicting an ...
  • Friday, May 06, 2022
    Opinions expressed by Entrepreneur contributors are their own. It’s no secret that more consumers are shopping online now than ever before, with global ecommerce[1] sales set to exceed $5 trillion in 2022[2]. However, this increase in spending has simultaneously driven an increase in competition. In this new reality for brands, the average conversion rate of ecommerce sites is less than 3%[3], and designing content that converts while generating more relevant traffic to your product listings is more important than ever before.Yes, you need good web design with fast load speed, mobile optimization and a strong call to action. However, whether you're ...
  • Friday, May 06, 2022
    As digital transformation takes root across the consumer ecosystem, businesses must expand and deepen their relationships with consumers to better understand their wants, needs and aspirations, according to future consumer research from International Data Corporation[1]. Through its expanded future consumer research, IDC aims to is help businesses — whether they serve consumers directly or indirectly — better align their products, services and business strategies with the evolving consumer audience.“Technology is causing massive shifts in the way consumers live their lives, and technology companies, from hardware vendors to software developers to service and infrastructure providers, must think hard about how these ...
  • Thursday, May 05, 2022
    Sales and marketing executives are already executing new plans and strategies that will continue to propel business growth. After all, companies with aligned marketing and sales teams are 67% more efficient at closing deals and 58% better at retaining customers according to research from Marketo and Reachforce. An effective sales and marketing initiative could mean the biggest difference between bolstered profit margins or losses this year.To keep up with new customer demand and acquisition strategies, companies must adopt new, highly-specialized martech solutions to optimize every step along the buyer journey. Misalignment of marketing tactics and goals can potentially reduce sales ...
  • Wednesday, May 04, 2022
    An online business can be a very profitable way to make money and even lead to a full-time income. Anyone with a computer and an internet connection can start a business and reach a global audience. But just because anyone can start a business online doesn’t mean that everyone will be successful. It takes hard work, dedication, and, most importantly, know-how to make your online business[1] thrive. There are many ways to improve your online business and make it more successful. Here are six ways to get you started.1. Accept Various Payment MethodsIn today’s digital world, it’s crucial to accept ...
  • Tuesday, May 03, 2022
    Welcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what’s happening in industry. Sign up here [1] to get the day’s top stories delivered straight to your inbox. For well over a decade, brands have mastered the art of marketing to Millennials, thoroughly examining their shopping behaviors and learning precisely what they like in order to appeal to their tastes and get into their wallets. However, marketing to Generation Z is a whole other ballgame. Or, rather, a tightrope.As the most connected, informed, and demanding generation of ...
  • Monday, May 02, 2022
    As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy.This will help you attract new customers, generate leads, and land sales.Without a full-funnel marketing approach, you can kiss your efficacy at brand awareness, lead generation, and sales revenue goodbye.The B2B marketing funnel involves a multichannel funnel strategy in four stages.The first three focus on acquiring a new customer, and the final retention stage focuses on customer loyalty.Top of the funnel (TOFU): This is mostly focused on brand awareness and prospect generation.Middle of the funnel (MOFU): This consideration phase is primarily focused on lead generation.Bottom of the funnel (BOFU): This ...
  • Saturday, April 30, 2022
    With the developments in the internet, eCommerce[1] and the way we sell goods and services online are changing at all times. Merchants and retailers are investing in eCommerce website development to boost their sales with no geographical barriers. While being familiar with terms like PPC and CPC, and other key performance indicators can let you know where and how your products should be sold online, understanding the fundamentals of eCommerce is important. Here’s a detailed guide on the evolution of eCommerce – a glimpse of its past, present, and future that can help you learn how to sell products and ...
  • Friday, April 29, 2022
    None of us saw the pandemic coming—nor the effects it would have on business models, industries, and marketing strategies. It challenged existing B2B rules and laid many a wonderful plan to waste. With economic analysts and global leaders debating over the world’s ability to go back to pre-pandemic times, we know one thing. As B2B sellers, we must shake off the ashes, adapt, and proactively create sweeping customer outreach models to attract customers and drive profitability. We must implement inbound and outbound lead generation strategies that will open doors to new customer segments and potential sales. To that end, here ...
  • Friday, April 29, 2022
    Russell Greenseid April 29, 2022An important part of your online credibility is ever-increasing online visibility — what is your SEO game plan?The internet has changed the way we shop, communicate and do business. It seems there’s a website or app built to deliver on our every whim, eliminating the need to run out to our local corner store or pharmacy. Everything is virtually at our fingertips. From UberEats’ General Tso’s Chicken to mail-order Covid-19 tests, just Google it (Bing it, Yahoo it or Reddit it…) and watch it magically appear at your doorstep. But you have to find it, and for ...
  • Friday, April 29, 2022
    In order to remain competitive in today’s marketplace, businesses must focus on future-oriented strategies that will drive brand awareness and customer acquisition. By leveraging new technologies and implementing innovative marketing techniques, companies can stay ahead of the curve and attract more consumers.Nielsen’s global annual marketing report 2022 leverages survey responses of marketers across a variety of industries whose focus pertains to media, technology, and measurement strategies for building brand awareness and acquiring new customers. In this blog post, we will discuss some of the most effective methods and recommendations from Nielsen that marketers can adopt for increasing ROI and customer ...
  • Friday, April 29, 2022
    SEO is often the number one source of leads.However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of enterprise SEO[1].Beyond a channel in its own right, SEO can benefit your bottom line across the broader organization.Departments that work with enterprise SEO departments benefit in many ways.It can also help to inform sales, build brand awareness, and provide insights and value to many areas of your business.However, there is more value beyond the SEO channel’s impressive results[2].A well-executed enterprise SEO strategy can have many advantages, externally in the digital world ...
  • Thursday, April 28, 2022
    According to the 2022 X-Force Threat Intelligence Index[1], phishing was the most common way that cyber criminals got inside an organization. Typically, they do so to launch a much larger attack such as ransomware. The Index also found that phishing was used in 41% of the attacks that X-Force remediated in 2021. That’s a 33% increase from 2021. One of the biggest reasons threat actors are increasing phishing attacks is that all it takes is one employee to make a split-second mistake to cause major business and reputation loss. Cybersecurity workers must continually stay on top of new phishing trends. That ...
  • Wednesday, April 27, 2022
    A website is often a potential client’s first solid impression of any business, including law firms. Therefore, it is important that the design of the website be visually appealing and convey the competence of the firm. Here are some design trends to consider for your law firm’s website to help communicate the culture and experience of your firm. Bold ColorsMost law firms are aesthetically conservative. However, using bold colors on your website can be a great way to show off your firm’s personality. This can differentiate your firm from competitors, especially if you choose a non-traditional color. Bold colors can drive the ...
  • Wednesday, April 27, 2022
    User interface (UI) design is all about how the product's interface looks and functions, while user experience (UX) design is all about the overall feel of the experience. A few well-known debates in the design world are never quite settled.One such significant debate is the difference between UI vs UX design. While countless analogies explain how these two concepts work hand in hand, presenting a definitive answer has been challenging. But if you're new to the design world, understanding how and when to use these terms is essential.In this article, you'll learn all there is to know about UI and UX ...
  • Tuesday, April 26, 2022
    Previous story:PVR Launches V-Frozen Gourmet Gelatos In Cinemas At The Onset Of Summer[1]Next story:Sorrento at Shangri-La Eros New Delhi presents ‘The World of Mozzarella’[2] Digital: 5 global trends to watch this yearPublished on April 26, 2022The last twelve months have been eventful in the world of marketing and social media: terms like NFT, metaverse and Web3.0 have become increasingly familiar to those working in agencies and the way we work has been transformed. So what are the trends that will shape the communication and social media industry?The metaverse boomThe metaverse is here! Well, the concept at least, after Facebook changed ...
  • Monday, April 25, 2022
    63% of shopping experiences begin online, even when customers will end up purchasing from a physical store. If you want your target audience to find you online, you must invest in search engine optimization.As digital marketing continues to evolve, you have to keep rethinking your SEO strategies. This means keeping up with and investing in the most recent SEO trends. Otherwise, your website will stop ranking highly in the SERPs.Do you know the SEO trends you can jump on in 2022 to stay ahead of the curve? If not, we’re here to help.Read on for seven of the trends you ...
  • Monday, April 25, 2022
    Image Source[1] Inbound marketing is a term used to describe a marketing strategy that focuses on generating leads and sales by creating valuable content. Also known as pull marketing, inbound marketing strategies seek to attract customers to a company’s products or services through targeted content designed to be informative and exciting. Inbound marketing is a cost-effective way to reach your target market and can be used to supplement other marketing strategies. One of the most significant benefits of inbound marketing for small businesses is that it can be very cost-effective. Inbound marketing strategies require less money than traditional outbound marketing strategies such ...