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  • Monday, January 24, 2022
    What are your business goals for the new year? If I’ve learned anything in the past few years, it’s that you should lean into your hardships because, in many cases, they end up being the biggest blessings in your life. No one ever proclaimed that running a small business was easy, but the hard work and challenges are well worth the effort.2022 Business ResolutionsFollowing are seven business resolutions you can make—and keep—in 2022 that will help you build a solid and successful company.Start a BusinessYes, you can start a business in 2022! Are you overwhelmed by the enormity of it ...
  • Sunday, January 23, 2022
    The eCommerce industry is booming, but the competition is fierce, and the rewards are plentiful. It's important to stay on top of trends[1] and changes within the industry. This blog post will highlight some of those trends so you can use them as a jumping-off point for developing your strategies for growth!How to Use InfluencersInfluencers can help you grow your eCommerce business. They’re individuals with large social media followings who can help promote your products and services. They can reach many people, and their followers trust their opinions. To work with an influencer, you'll need to identify those whose values ...
  • Saturday, January 22, 2022
    Opinions expressed by Entrepreneur contributors are their own. Public relations is a common buzz-phrase in business language today, but too few industry professionals actually grasp its true meaning, and how to make it reap maximum benefits. First and foremost, PR is not the same as marketing, and it’s entirely different than advertising. Put simply, it is a strategic communications tool that, when done right, adds value to your company's image and reputation. But unlike advertising, you cannot pay for that particular value; instead, you build it carefully, using different tactics to get the most important messages out there.PR is:• A critical ...
  • Friday, January 21, 2022
    Danielle Savin, senior director of digital marketing, digital customer experience at Capgemini AmericasKristina Burbich, senior manager of digital strategy at Capgemini AmericasAll eyes should be on the direct-to-consumer (D2C) ecommerce space. By selling directly to customers, brands can establishstronger relationships with those customers, gain more data to refine offers and develop new offerings and add a revenue stream that complements existing B2C and/or B2B retail and marketplace channels.Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021 and is projected to reach just under $175 ...
  • Thursday, January 20, 2022
    The public relations industry has been reshaped by the Covid-19 pandemic and the shift to remote work. While many businesses have faced a variety of challenges over the last two years, the public relations industry has demonstrated that it is very robust, flexible and sustainable — even in times of crisis. According to a recent Muckrack poll, 73% of PR practitioners believe the term 'public relations', as it is currently defined, will not adequately reflect the work they will be performing in the future. Staying on top of the newest industry trends is more important than ever in the field. And, ...
  • Wednesday, January 19, 2022
    New to social media marketing and getting confused while adopting the approach? Here are 6 key benefits that you should know before getting started.  Social networks have become a substantial part of every marketing strategy,[1] and the benefits of using them are not hidden. It is an integral element of digital marketing while serving the best way to interact with the target audience and grow your business. According to the social media examiner, around 96% of marketers have adopted social media marketing strategies. However, not all businesses are aware of the benefits of social media marketing and still hesitate in integrating this ...
  • Wednesday, January 19, 2022
    Being an entrepreneur in today’s world is far from easy. There are so many compromises that need to be made in order to succeed. Besides that, flexibility, great organizational skills and planning are also necessary.A majority of people think that it’s enough to blast off their company, turn on their computers, and then the money will just keep on coming. In an ideal world, this could be enough, but unfortunately, you need much more than that. Today we will share some useful tips that will help you be successful in your line of work.Awesome Tips To Help Small Manufacturers SucceedFocus ...
  • Wednesday, January 19, 2022
    Enterprise SEO can seem slow, expensive, and burdened with process. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced.Whether you deliver physical reports or have online reporting, dashboards, or presentations, there’s a lot to talk about.As SEO professionals, we’re never short on metrics, segments, and ways to fill up paper – or webpages of data.We have a tendency to throw the kitchen sink out there to justify our efforts, explain the complexity of SEO, and get buy-in.And despite our best efforts, many of us make reporting mistakes that can actually hinder our enterprise ...
  • Tuesday, January 18, 2022
    Much has been said about the difference between outbound and inbound marketing. And while success seeks to utilize both tactics, it seems like the benefits of inbound marketing always outshine the ones of outbound.Inbound marketing [1]is all about bringing the right people to your website. Its goal is to bring those who’re most likely to buy what you’re selling, the ones who recognized the need for your product or service and need just a small nudge to make the final step.Blogging is, by far, one of the most efficient inbound marketing strategies, and its benefits are widely recognized.That said, we’re ...
  • Tuesday, January 18, 2022
    The customer experience trends are becoming the main differentiator for the success of businesses in 2022. Today, businesses that promote and enhance customer experience are gaining a competitive advantage in the market.To keep up with the increasing demand for e-commerce, businesses are focusing on strengthening their online operations. The reason behind customers preferring the online market rather than the retail market is the unfortunate COVID pandemic in 2020.According to a global survey, more than 80% of customers preferred online shopping in 2020[1]. Since then, more people are preferring the online marketplace and getting better deals. It ultimately forced businesses to ...
  • Monday, January 17, 2022
    Previous story:CM Shivraj offers relief to farmers facing crop loss in Madhya Pradesh[1] Demand Generation Marketing: Pave The Way For Increased BusinessPublished on January 17, 2022Whether you are a new firm that has only recently made its presence felt or an established business, your main goal is to increase the demand for your products and services. While most of the brands consider lead generation, demand generation is equally as important but mostly overlooked. Your marketing efforts and sales should focus on generating real demand for the services that you offer; otherwise, it is a waste of money and effort. If you ...
  • Sunday, January 16, 2022
    A debate is there whether the rise of AI influencers is better for organizationsInfluencer marketing is not an unknown phenomenon. For years, small and large-scale brands have used influencers to promote their brands on social media platforms and reach generations of customers. Influencer marketing has become a driving force behind the communication strategies for various companies. Generally, bigger brands are engaging more with influencers, as consumers are turning to Twitter, Instagram, and YouTube for everything. The rise of AI influencers has entirely changed the concept of influencer marketing. More and more big tech, fashion, and other brands are approaching AI ...
  • Friday, January 14, 2022
    Published Friday, Jan. 14, 2022, 11:03 am Join AFP's 100,000+ followers on Facebook[1] Purchase[2] a subscription to AFP Subscribe to AFP podcasts on iTunes and Spotify[3][4] News, press releases, letters to the editor: augustafreepress2@gmail.com[5] Advertising inquiries: freepress@ntelos.net[6] (© EUDPic – stock.adobe.com)Digital marketing is now an essential part of any successful business. Whether you’re trying to reach new customers or keep your current ones engaged, digital marketing is a powerful tool that can help you achieve your goals. But what is digital marketing, and why is it so important? In this article, we’ll discuss the basics of digital marketing and explain ...
  • Friday, January 14, 2022
    The creator economy is an era-defining online ecosystem and community where content creators can monetise their expertise by curating unique content. In the era of the virtual world, the creator economy has reached a global stand-point due to the access to the internet across the globe.The term creator economy is almost a decade old but has gained popularity over the last few years in the country. Millions of users, the influencer marketing industry, and the brands with whom the ecosystem interacts come together to increase the market capitalization of the creator economy.The surgeWhile it feels like content creation is an ...
  • Friday, January 14, 2022
    Considering that more than half a million new sites are created every day on the web, you need to know how to stand out from your competitors in the right way. Attractive design, user-friendly and understandable interface are UI design trends[1]. It is the key to success, the main component of the brand image, which helps to attract customers. For example, you can evaluate the level of customer service.According to a study by Tortal, about 88 percent of users are unlikely to return to the site again if they do not like the design. Google conducted its own analysis, which ...
  • Thursday, January 13, 2022
    Sales enablement is the winning strategy to achieve a more fluid and interconnected internal workflow and to build a relationship with the customer that is capable of meeting expectations and, above all, of effectively coping with changes in the context in which companies operate. But what does the expression “sales enablement” exactly mean? According to Gartner, “sales enablement is the process of providing the sales organization with the information, content and tools that help salespeople sell more effectively.” But let’s dig deeper.A more organic answer to this question could be the following: a specific business approach aimed at improving the market ...
  • Thursday, January 13, 2022
    It happens all the time: you see competitors in your field getting mentioned by the press or brands racking up shares and likes on social media. You feel envious they're getting all the attention. What you might not realize is that their activities aren't any more special than what you're doing. The biggest difference is those companies and brands know how to leverage public relations. Public relations and media relations[1] can add impact to any marketing strategy. It's an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to ...
  • Wednesday, January 12, 2022
    Lead Generation is the way to cultivate the interest of potential clients (leads) in your business.There are several elements that go into establishing a successful marketing plan. Among them, the two important tactics are – lead generation and SEO.The first and foremost duty of the Lead generation tool is to draw the attention of the users in order to increase the visitors’ rate.This article will discuss some basic knowledge and functions of “lead generation in SEO” which will visualize a clear conception of the topic.Do we know what lead generation is? What does it do in SEO?Lead generation in SEO ...
  • Wednesday, January 12, 2022
    Did you know that PPC marketing can have a significant and positive impact on your business or brand? If you have not tapped into it yet, you are missing out on valuable revenue and traffic.Not convinced yet ?1. PPC Supports Business GoalsThis is perhaps the most compelling reason why you would want to venture into PPC advertising. Pay-per-click marketing can help you attain most of your business and advertising goals.- Advertisement -Of course, you can always do that with a global SEO[1] strategy, but the thing is that with this kind of advertising, you can track any kind of conversion. ...
  • Tuesday, January 11, 2022
    Post Views: 213What Are Outbound Links?  Outbound links are simply links in your website content that direct readers and users to another website. Outbound links are crucial because they help visitors find other trustworthy information that complements yours. It also increases the trustworthiness of your pest control website, boosts organic traffic, and even helps you establish long-term relationships with other businesses like for example pestsecure.ca[1]. However, some websites overburden their content with so many outbound links that it puts off readers. When integrating outbound links in your content, it’s critical to create a balance.Types of Outbound Links There are 2 different ...
  • Monday, January 10, 2022
    Research Firm Provides Tips for Predicted Security Platform Consolidation Research firm Gartner predicts a consolidation of security platforms as enterprise security and risk management (SRM) teams face a confluence of factors that make their jobs harder. "Security and risk management leaders continue to be asked to do more with less -- facing more demand for service, fast-changing threat landscapes and insufficient technical talent," Gartner said in last month's report titled "Predicts 2022: Consolidated Security Platforms Are the Future[1]." This research predicts that platform consolidation will help SRM leaders' organizations thrive in hostile environments." In hard numbers, the firm's report is ...
  • Monday, January 10, 2022
    The AI in Social Media  market report is a useful foundation for people looking out for a comprehensive study and analysis of the AI in Social Media . This report contains a diverse study and information that will help you understand your niche and concentrate on key market channels in the regional and global space. To understand competition and take actions based on your key strengths you will be presented with the size of the, demand in the current and future years, supply chain information, trading concerns, competitive analysis and the prices along with vendor information. The report also has insights ...
  • Friday, January 07, 2022
    Opinions expressed by Entrepreneur contributors are their own. If you feel like you’ve only just gotten marketing in 2021 figured out, you’re not alone. But the good news is that 2022 likely won’t introduce the same radical changes that we dealt with over the last two years.Instead, this coming year will continue to build on the evolution that’s been taking place, giving us all firmer footing on which to stand. Pandemic-tested ideas will cement themselves as the new way of doing things, while budgets will reflect a heightened focus on authenticity through vehicles like influencer marketing.Here are three trends to prepare ...
  • Friday, January 07, 2022
    We have just arrived in 2022, and bang, everyone is planning new marketing strategies to grow their business. Starting and growing a business are two different things. You need to think a lot and put in many efforts to market your business. Recently, the Covid pandemic has changed everything and made a special impact on business. Google also announced the elimination of third-party cookies. That will bring a lot of chaos as Chrome is the most familiar browser on the internet. It holds around 70% of the market share. Business owners were already struggling, and now this step will adversely affect ...
  • Thursday, January 06, 2022
    Speed is the name of the game! Outbound call tracking shows you which calls still need to be returned and lets you call back right away from your tracking number. At its core, call tracking is pretty simple — it assigns a unique phone number to each marketing campaign so you can tell which campaigns are driving potential clients to call your firm. When you know which campaigns are working, you’re able to use that data to optimize your marketing initiatives so you can maximize your firm’s lead generation, your conversion rates, and each campaign’s ROI. [1]Nobody wants to invest in ...
  • Wednesday, January 05, 2022
    The beginning of a new year is traditionally a time to reflect on the past 12 months and set challenging but achievable, personal, and professional goals for the year ahead. It’s also when my colleagues and I offer our industry predictions for the year ahead. With the effects of the COVID-19 pandemic and the introduction of changes to the IDFA with iOS 14 earlier this year, the previous two years have seen profound changes for mobile marketing (and the world as a whole).And with the effects of these events still lingering, 2022 is shaping up to be another transformative year ...
  • Tuesday, January 04, 2022
    Digital marketing has become increasingly popular among businesses, whether big or small. Gone are the days when companies and small and medium-sized enterprises (SMEs) heavily relied on traditional marketing forms[1] such as TV, radio, and print marketing. In this digital era, many businesses have depended so much on digital platforms for promoting their products or services.But did you know that the COVID-19 crisis has further amplified the need for digital marketing[2]? At the onset of the pandemic, many companies and SMEs have employed online marketing strategies to deal with the pandemic restrictions. A year after, they have realized the value of digital marketing ...
  • Tuesday, January 04, 2022
    Omnichannel marketing refers to an interconnected multi-channel sales strategy that gives customers a seamless buying experience across sales channels commissioned by a brand. The purpose of advancing marketing efforts over these interlinked channels is to provide a consistent and coherent buying experience for the customer, coming from different sources via different means.Omnichannel marketing is a cross-channel content approach that aims to improve the customer experience and build stronger relationships across channels and touchpoints. This encompasses physical and online experiences, as well as traditional and digital channels and point-of-sale.According to Omnisend, “Marketers who use three or more channels in a single ...
  • Monday, January 03, 2022
    When investors think of e-commerce and social media, they usually think of two distinct industries that are mostly domestic phenomenons.However, those landscapes are rapidly shifting, and there’s an increasing intersection between online retail and social media known as social commerce. Notably, social commerce isn’t confined to U.S. borders. Investors can tap into it from an international perspective via the Global X Emerging Markets Internet & E-Commerce ETF (NASDAQ: EWEB)[1].EWEB, which debuted in November 2020, follows the Nasdaq CTA Emerging Markets Internet & E-commerce Net Total Return Index. The exchange traded fund holds 43 stocks, including some that are relevant in ...
  • Monday, January 03, 2022
    As the climate change alarm bells get louder, technology and digitalisation will come to our aid in 2022, predicts Telenor[1] Research in its latest Tech Trends report. Green clouds, a battle for optimisation, and climate enlightenment through digital micro degrees and greenfluencers are some of the trends that will deliver a more sustainable future.2021 is yet another year of extreme weather events and record-breaking temperatures. These underline the challenges humans, wildlife, and nature come face to face with a changing climate. Yet, despite the gloomy outlook, technological advancements and an accelerating digitalisation of society give reasons for hope.“People everywhere are ...
  • Friday, December 31, 2021
    In normal times, there are few words that C.E.O.s like more than “certainty.” Certainty allows executives to issue sales forecasts with oracle-like conviction. Certainty instills leaders with the confidence they need to invest $500 million in a new factory, or spend $20 billion buying a competitor. Certainty gives them the verve they need to preside over virtual town hall meetings with their employees and discuss race relations, furloughs, remote work and more.But at companies large and small, new and old, public and private, 2021 was a year that played havoc with expectations. Through it all, C.E.O.s swapped some of their ...
  • Wednesday, December 29, 2021
    Related Practices & Jurisdictions Wednesday, December 29, 2021 I have an idea for you to engage with your clients and prospects this time of year – send them a year-in-review email.An effective year-in-review email strengthens confidence in your business, shows your growth while reinforcing your market position.Think of your year-in-review email like an annual review of your company’s top highlights over the past year and a recap of your best blog posts, articles, webinars and other client-centric content.Many brands use an annual report to brag about their successes, and that’s why they fall flat.You’ll have so much more engagement if ...
  • Wednesday, December 29, 2021
    According to the CDC, as much as 25% of the population have a disability that may exclude them from using your website.That is one in four people who may struggle to interact with your site.But it does not have to be that way.Here are the five “W”s for making sure your website is accessible to everyone.WhoWe’re quick to think of folks with visual and hearing disabilities that may exclude them from using a website. But there are others, including physical disabilities, that impact a person’s ability to use a mouse or keyboard, cognitive and neurological disabilities that affect how people ...
  • Tuesday, December 28, 2021
    The world of work is rapidly changing and companies will need to redefine the workplace in order to ... [+] meet the needs of talent. getty These past two years have been a tumultuous time for HR departments around the world. Companies and HR teams have faced unique challenges including the Great Resignation, shifting to remote and hybrid working models, new compliance and regulatory issues, using their platform to advocate and support social issues, increased burnout and mental health issues, and figuring out how to attract and retain talent. Workers are demanding transparency from employers in regards to their stance ...
  • Tuesday, December 28, 2021
    Just like Pokémon, the world is evolving and getting advanced day by day. The growth in technology, the introduction of new concepts in it is making life really easy for people. Nowadays, everything relies on technology and the internet. Whether you’re surfing the internet, or talking to a friend who lives 1000 miles from your home, technology is playing its part in it and well in the coming years we’ll see many new things that the human brain hasn’t thought of yet.Since Covid had impacted the world and its processes in 2019, people really started to rely on the internet ...
  • Saturday, December 25, 2021
    Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” If you’re not working in or adjacent to the public relations industry, this quote by the iconic business magnate and co-founder of Microsoft might puzzle you. Isn’t public relations damage control for drama-prone celebrities? Yes, that is something public relations professionals are hired to do, but this full-fledged industry is widely misunderstood as being limited to just that.This article explores the history of the public relations industry and how it has evolved to be an advantageous and even necessary tool for ...
  • Wednesday, December 22, 2021
    Did you know that 75 percent of consumers[1] judge a business based on its website design?Nobody can confidently say what the perfect website looks like. However, as the years have gone by, countless design trends have developed that demonstrate what a great website should look like.Ultimately, the best way to keep your visitors engaged and impressed is to provide a flawless experience from the moment they find your Home page. With the right design elements that utilize modern techniques, you’ll be able to deliver such an experience and keep your visitors coming back for more.Today, let’s spend some time discussing ...
  • Tuesday, December 21, 2021
    by Analytics Insight[1] December 21, 2021[2]These are the top B2B marketing trends that will boost business success for 2022 and beyond that.As the year comes to a close, many businesses begin to wind down. However, B2B marketers understand that in order to grab those critical clients in the new year, now is the time to plan ahead of time, and early preparation of your sales and marketing strategy is paramount.We’ve witnessed how the epidemic has radically impacted the digital marketing environment over the last two years. The advent of remote working has resulted in an increase of online events, which ...
  • Monday, December 20, 2021
    Previous story:Huge optimism on philanthropy solving issues of health and hunger, reveals survey[1] 7 reasons why ed-tech companies are taking the digital marketing routePublished on December 20, 2021by Udit Verma, CMO, Co-founder of TrackierAs digital marketing redraws the rules of the game for companies and businesses, traditional and new-age businesses alike, ed-tech companies have not remained untouched by this trend. With technology being the common denominator between how ed-tech companies operate and how digital marketing works, the former would find natural affinity and familiarity with the latter. Even as Covid-induced lockdowns, closure of educational institutions and home stays had given ...
  • Monday, December 20, 2021
    Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you're not properly targeting your buyer persona[1], your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different from marketing to individual consumers. That's ...
  • Sunday, December 19, 2021
    Finding new customers comes with tremendous costs. You need to come up with clever content and be ready to spend on PPC campaigns[1] and still be ready to get only a few customers to make up for your efforts.Outbound marketing inevitably relies on a high budget to produce results in the short run.But if you want to lower costs and even make customers come to you for free, you need to create inbound marketing.For this post, we’ll cover how you can build an inbound marketing strategy so that you get more customers with as little spending as possible.Let’s dive in!Why ...
  • Sunday, December 19, 2021
    Businessman analyzing growth chart getty Generating awareness to bring in new customers or prompt existing ones to make additional purchases lies at the heart of marketing. Without sustained growth, a product or service line will start to fade away. While a traditional marketing funnel turns awareness into purchase decisions, growth marketing takes it a step further. As a practice, growth marketing uses data and experimentation to optimize each stage of the funnel. Although the goal is to figure out ways to turn more leads into purchases, growth marketing techniques help determine what works with certain audiences. Content marketing, for instance, ...
  • Friday, December 17, 2021
    Opinions expressed by Entrepreneur contributors are their own. The pandemic has caused a worldwide shift in the habits of consumers, workplace settings, travel opportunities and our overall day-to-day lives. Many businesses have had to completely overhaul their operations to adjust and accommodate for lockdowns, social distancing and Covid-19 outbreaks, forcing them to implement a new workplace environment.As we head into a new year, most of us are wondering: What will 2022 bring?If there is one thing we have all learned throughout the pandemic, it’s that we can’t predict the future.The shift to a work-from-home and virtual work environment has impacted ...
  • Thursday, December 16, 2021
    Online-to-offline (O2O) marketing is quickly becoming an effective alternative to traditional forms of CPG marketing, with better targeting, more predictable impact at retail, and an opportunity to build direct relationships with consumers to support sustainable growth.In this article, we’ll show you how the O2O cycle can help you create successful new product launches at retail and achieve:Better ROI on marketing across sales channelsGreater lifetime value (LTV) with consumersDirect consumer feedback loops to optimize product performanceValidation for future launchesThe ProblemWhether a new product, a new listing, or even a line extension, product launches have lots of moving parts, and typically large ...
  • Wednesday, December 15, 2021
    Editor’s Note: This blog post was originally published in September 2021, courtesy of the Association of National Advertisers. It is repurposed with permission.— PART I —Overview of the Five-Part SeriesIn a time of constant change in digital advertising, there is one consistent question that persists in advertisers’ minds: What do we do after third-party cookies are gone? The digital marketing ecosystem was built on the ability to track and target consumers as they surf across websites, apps, and online platforms. This is facilitated by third-party cookies – the small digital files that websites download to a user’s device to help identify the ...
  • Wednesday, December 15, 2021
    Opinions expressed by Entrepreneur contributors are their own. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who can run around and experiment with the latest fancy marketing idea. Entrepreneurs? We’re different. We run lean and mean organizations. We can’t afford to waste money on ineffective marketing, and we certainly don’t have a lot of extra time. So, when you think about what you’re going to spend on your marketing campaigns, you need to think about both money and time.And the best ...
  • Tuesday, December 14, 2021
    Despite the fact that email marketing is one of the oldest forms of inbound marketing[1], it continues to be one of the most effective. There are many reasons for this, including that with over four billion daily email users, it’s one of the most practical ways to reach someone. Not to mention that email marketing is incredibly cost-effective — email generates an estimated $42 for every $1 spent, giving it one of the highest returns on investment you could ask for.However, simply running an email marketing campaign isn’t going to automatically translate to success. The key is to monitor your ...
  • Monday, December 13, 2021
    It’s that time again! New social media platforms and trends emerge as 2021 closes in.If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms?Let’s take a deep dive into how social media will transform the marketing practices in the year ahead.Bite-sized contentPeople are spending more time on social media in general, but they are spending less time engaging with others content. The human attention span has now dropped to just eight seconds, down from 12 seconds ...
  • Saturday, December 11, 2021
    Opinions expressed by Entrepreneur contributors are their own. Starting any new business or creative venture is one thing, but learning how to promote and grow it effectively is a completely different beast. The realm of podcasting is no different. The tactics you use to grow your podcast are undoubtedly going to vary from the methods you used when you were first starting out and only needed to make sure your podcast’s messaging and sound quality were just right. When looking to grow your podcast, you’ll have to consider factors such as your target audience’s primary demographics, how to market on ...
  • Saturday, December 11, 2021
    Depositphotos.com The first blow of reality that I received when I started working in a startup was that my four-year career in marketing was of little use for what I was about to face. I was hired as a Marketing Associate within two weeks of entering as an Intern , with the aim of helping the marketing area generate leads (at that time I had no idea what a lead was). My job was to write articles and create content for social networks. That was the first time that I was faced with SEO strategies through SEO, SEM, SMO and ...
  • Saturday, December 11, 2021
    This is the twenty-first-century era, and videos have gained a strong spot for creating content. Creating animated and explanatory videos, video search, online video editor, creating content for your promotion, marketing, or advertisements is no more about just audios or long walls of texts.Most of the population is encouraging and, at the same time, cherishing the crisp, informative, and interesting structures of video content. This is where the importance of using video content[1] in your social media marketing strategy[2] comes into the picture.Why are Video Content Enhancing Social Media Strategies?Videos offer story-like content to their audience that also carries a ...
  • Thursday, December 09, 2021
    University of Wisconsin student voting increased 7% from 2016 to last November’s election, which one UW professor[2] attributes to anti-Trump sentiment and pushes for climate change and civil rights legislation.[1]But are these the only factors causing an increase in voting participation?It is no surprise after four years of mass hatred[3] toward former President Trump, many people would want to do everything in their power to get him out of office. It is not uncommon for citizens to aspire to change once a presidential term is completed. Oftentimes, voters are illuminated to policies that were not addressed and look for those ...
  • Thursday, December 09, 2021
    Thursday 09 December 2021 2:50 pm Social media is the golden ticket to most lockdown entrepreneurs’ start-ups, according to new research, with some spending as much as seven hours a day trawling one platform or another.  Nearly all entrepreneurs have shaped their products or services around social media trends, as the digital sphere’s influence on business has ballooned over the course of the pandemic. Read more Lush’s social media boycott won’t cut it for big tech[1] More than four in five have said that social media is crucial in scaling their business, research from technology platform Intuit QuickBooks found, with ...
  • Wednesday, December 08, 2021
    Prime Minister Boris Johnson attending a Christmas event at 10 Downing Street last week.Credit...Dan Kitwood/Getty ImagesLONDON — For a week, Prime Minister Boris Johnson of Britain has denied damaging claims that his staff broke lockdown rules by holding a party last Christmas when such festivities were banned under government-imposed coronavirus restrictions.Late Tuesday, the government’s story weakened when a video surfaced of senior staff members joking about just such a party four days after they had reportedly gathered to eat snacks, drink wine and play party games in Downing Street.The revelations have shaken Mr. Johnson’s government, coming just as Britain and ...
  • Wednesday, December 08, 2021
    Enchanted Garden of Lights at Rock City Gardens CHATTANOOGA, Tenn. (PRWEB) December 08, 2021 Chattanooga’s Holiday Trail of Lights invites visitors and the community to embrace the season with family and friends by exploring all the city’s wondrous experiences. The Chattanooga Holiday Trail of Lights features 12 incredible experiences to share with loved ones, including a Holiday Trail of Lights map[1]. This curated, follow at your own pace list showcases major holiday activities including millions of twinkling lights, holiday river cruises, live festive entertainment, ice skating, Santa sightings, train excursions to the North Pole, and more. Enjoy these 12 Chattanooga ...
  • Wednesday, December 08, 2021
    The Food and Drug Administration on Wednesday authorized the first drug[1] for widespread use in preventing Covid in Americans with weakened immune systems who have not been adequately protected by vaccines.The antibody treatment, which was developed by AstraZeneca and will be sold under the brand name Evusheld, is engineered to be “long-acting,” meaning the body metabolizes it more slowly so that it can stay active for months. That is expected to offer longer-lasting protection — perhaps for half a year — compared to the monoclonal antibody treatments that are given to high-risk people already sick with Covid.The F.D.A. authorized AstraZeneca’s ...
  • Monday, December 06, 2021
    Microsoft said on Monday that it had seized 42 websites from a Chinese hacking group in an effort to disrupt the group’s intelligence-gathering operations.The company said in a news release that a federal court in Virginia had granted Microsoft’s request to allow its Digital Crimes Unit to take over the U.S.-based websites, which were being run by a hacker group known as Nickel or APT15. The company is redirecting the websites’ traffic to secure Microsoft servers to “help us protect existing and future victims while learning more about Nickel’s activities.”Microsoft said it had been tracking Nickel since 2016 and had ...
  • Sunday, December 05, 2021
    “This system means that watch time is key. The algorithm tries to get people addicted rather than giving them what they really want,” said Guillaume Chaslot, the founder of Algo Transparency, a group based in Paris that has studied YouTube’s recommendation system and takes a dark view of the effect of the product on children, in particular. Mr. Chaslot reviewed the TikTok document at my request.“I think it’s a crazy idea to let TikTok’s algorithm steer the life of our kids,” he said. “Each video a kid watches, TikTok gains a piece of information on him. In a few hours, ...
  • Thursday, December 02, 2021
    Twitter and Facebook said they have removed thousands of accounts connected to Chinese information campaigns, in the latest sign of Beijing’s ambitions to shape the global narrative around the country.In a notice posted early Thursday, Twitter said that it took action against two networks comprising more than 2,000 accounts that worked to undermine accusations of human rights abuses in the western Chinese region of Xinjiang, where Chinese officials have interned Muslim minorities and subjected them to harsh surveillance.Both networks promoted videos shot within Xinjiang that sought to portray the region as one of prosperity and freedom. One of the networks, ...
  • Tuesday, November 30, 2021
    Twitter’s new boss has made his first move. The social-media giant — under the leadership of new CEO Parag Agrawal[1] — announced Tuesday that it is revising its privacy policy to block the sharing of photos and videos of people without their consent. “Sharing personal media, such as images or videos, can potentially violate a person’s privacy, and may lead to emotional or physical harm,” Twitter said in a blog post on Tuesday[2]. “The misuse of private media can affect everyone, but can have a disproportionate effect on women, activists, dissidents, and members of minority communities.”Twitter said that to enforce the ...