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NOVÁRE DIGITAL

  • Tuesday, September 27, 2022
    A brand lift study is essentially an effort in collecting behavioural data that measures the impact of marketing activities over time. On paper, it’s pretty simple, just create a benchmark for the state of a brand before a marketing campaign begins, then do it again after the campaign, and compare the results to see how much the marketing moved the needle.The aim is to measure the change over the period on such metrics as reach, awareness, brand affinity, purchase intent and sales, as well as the change in velocity of these measures, which can inform future growth predictions. Depending on audience ...
  • Friday, September 23, 2022
    IntroductionInbound marketing is all about getting people to your website. Outbound marketing is all about getting people to your email list. But how do you know which ones better for your business? You don’t have to be a marketer or an expert to figure it out, and that’s why we’re here. We’ve put together the ultimate guide on the two most important types of marketing, so you can make the best decisions for your business.Inbound Marketing vs Outbound Marketing.Inbound marketing is the process of reaching and engaging with customers through electronic channels. Outbound marketing is the process of reaching and ...
  • Thursday, September 22, 2022
    Opinions expressed by Entrepreneur contributors are their own. At least two-thirds[1] of millennials and Gen Z regularly share memes[2] on social media[3]. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication[4] now. Surveys have found[5] that 55% of 13-35 year-olds send memes weekly, and at least 30% exchange memes daily. Nearly a quarter of respondents said they send memes multiple times per day.The question on most marketers' minds is, "How can I create viral[6] memes?"If your content can incorporate these five elements, your chances of going viral ...
  • Thursday, September 22, 2022
    SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent – and that’s it.We know that for queries with multiple common interpretations, Google works to provide a diversified results page with differentiations often being:Result intent (commercial, informational).Business type (national result, local result).Aggregators and comparison sites.Page type (static or blog).And then when planning content we might develop a strategy based on Google ranking some informational ...
  • Wednesday, September 21, 2022
    Many network capabilities will need to grow exponentially during the decade ahead in order to unleash the full potential of technologies such as XR, artificial intelligence (AI), the Internet of Things (IoT) and the Internet of Senses. After successfully handling the exponential growth of each previous technology generation, our industry is now investing in evolved 5G and 6G research to meet future requirements.Industry leadership will require QoE differentiation from the best-effort services that have traditionally dominated the IT industry. Guaranteed QoE requires solutions that span the end-to-end (E2E) ecosystem of device, network, distributed and central compute, and application actors. This ...
  • Tuesday, September 20, 2022
    Attracting qualified leads is one of content marketing’s primary goals. Each piece of content you create must meet the specific demands of your intended audience and be simple to find and access. In other words, it has to be optimized for searches. Think of the search terms that members of your target audience use to find information as a direct route to you.By including these keywords in every piece of content you post or update, you effectively upsurge the possibility that potential customers will find your brand whenever they conduct a search connected to your industry. You are there with ...
  • Friday, September 16, 2022
    It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience[1] is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.That means scaling content so it’s always fresh, relevant ...
  • Friday, September 16, 2022
    Any business looking to succeed in the modern world needs to have a solid online marketing strategy in place. The first step is to ensure that your website is optimized for search engines and that your brand is visible across all relevant online channels.Your website should be easy to navigate and should contain all the information that potential customers are likely to be looking for. Your content must be well-written and relevant to your target audience. You should also make sure that your website is mobile-friendly, as more and more people are using their smartphones and tablets to access the ...
  • Wednesday, September 14, 2022
    Digital marketing is the future of business that no one can deny. So, are you ready to be a part of this digital finance world that has changed the entire online system? The thing is that the impact is huge, and it will not wait for you to focus on it, whether you are ready or not. So, we will ensure that you get results for your marketing that stay forever. We will talk about search engine optimization and social media marketing to tell how they impact the world today. Now that COVID has caused businesses to go online, the need for ...
  • Monday, September 05, 2022
    WHAT WE HAVE ON THIS PAGEConversion Rate Optimization Statistics: Converting traffic driven to the website into loyal paying consumers is a real-time issue for many traders. However, with the help of efficient conversion rate optimization (CRO),[1] businesses might be able to achieve it. Experts say that even the slightest difference in conversion rate can affect businesses on the bottom line. A slight increase of 1 to 2 percent in conversion rate can boost the revenue twofold. Here, we have drafted a list of some crucial CRO statistics[2] and trends that might help traders tweak their marketing strategy and gain the ...
  • Monday, September 05, 2022
    Gone are the days when blogging was just a side hustle for most people. Today, it’s become a highly profitable business avenue, leading to a sharp increase in the number of bloggers worldwide. So, how to make money blogging? Considering the competitive nature of this space, the importance of unique blogging ideas cannot be stressed enough.The Blogging Industry in 2022Social media and bite-sized content may have taken over cyberspace, but blogging is still relevant.According to statistics, about 409 million net users read roughly 20 billion blog pages every month. Not surprisingly, a large number of marketers consider blogging to be ...
  • Thursday, September 01, 2022
    If you have good writing skills, that can be the base for a successful business. There are many industries and niches that require strong writers. Consider the following ideas for writers if you’re looking to start your own business.Why You Should Use Your Writing Skills to Start a BusinessIf you’re looking for a way to put your good writing skills to use, here are some reasons to consider business ownership:Work from anywhere: Writing can often be done virtually. So you can connect with companies around the world or even travel while running your business.Enjoy time flexibility: Even if you stay ...
  • Tuesday, August 30, 2022
    There’s mounting evidence that people are getting more savvy to greenwashing – the term for when companies exaggerate or mislead about their environmentally conscious efforts.Consider a new lawsuit against fast-fashion brand H&M, which is being sued for its “misleading” sustainability marketing. The lawsuit alleges that the retailer used falsified information on the labeling, packaging and marketing materials for hundreds of its offerings, according to The Fashion Law[1].Of particular note are H&M’s Sustainability Profile scorecards, which are displayed on hangtags, in-store signage and online. A scorecard for one dress advertised it as using 20% less water than comparable production methods, but ...
  • Tuesday, August 30, 2022
    The marketing landscape in the healthcare industry is constantly shifting. Businesses must keep an eye on their rivals' digital marketing strategies to get an advantage.FREMONT, CA: The healthcare industry is highly competitive, and organizations must implement the appropriate digital marketing strategy to remain visible and relevant. The pandemic affected numerous industries, including the health industry. This transformation spawned marketing trends that set the standard for effective performance and visibility.The trends in healthcare marketing are highly dynamic. Businesses must observe their competitors' digital marketing trends to expand their operations. More people are willing to invest more in their health, which is ...
  • Friday, August 26, 2022
    You can reach valuable leads through local online and offline marketing.You must develop effective local marketing strategies to build your brand authority and attract more customers.A digital marketing strategy is essential, regardless of whether you are starting a new business or already have one.Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google[1], “83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.”We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching ...
  • Wednesday, August 24, 2022
    Commerce requires people to communicate with each other. A contact center keeps everybody talking – especially customers, salespeople, and support staff. Without a contact center, customer communications[1] are disorganized and inefficient. With a contact center, messaging is centralized and optimized, making sales and support more productive and your customer interactions more pleasing. What is a contact center?A contact center acts as a hub to manage sales-and-service messaging. Why would you need a contact center for your business? Think about it: Your salespeople use phones to land deals and turn prospects into customers. Customers send emails or texts because they want more of what ...
  • Tuesday, August 23, 2022
    Opinions expressed by Entrepreneur contributors are their own. You might not be very organized with your financial records[1] during the beginning stage of your business[2] or side hustle. Less than half[3] of small business[4] owners monitor cash flow, and 65 percent of entrepreneurs[5] who fail say they mismanaged their finances[6].The mismanagement may be because all income and expenses[7] go in and out of your personal account. Or both personal expenses and business expenses come and go from the same bank account. Because of this, you might not know what your revenue[8] is or what expenses are due in the next ...
  • Monday, August 22, 2022
    From fashion to entertainment, there are some things that go in waves of popularity and the proliferation of the internet means it’s even easier to share information about what’s hot and what’s not. Some trends are relatively short-lived, but others become huge global sensations over a short period of time and then maintain their position of popularity for the longer term.There are trends in almost every realm of life from fashion and entertainment to website design and choice of packaging materials. Some are driven by wider philosophical beliefs, such as environmental awareness, whereas others simply reflect the zeitgeist of the ...
  • Monday, August 22, 2022
    Today, influencer and content creator are two of the most sought after jobs. Not everyone can go viral, but everyone can make an impact.In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are not far behind. For younger demographics between the ages of 18 and 29, 90% have used at least one form of social media.The interesting thing about social media, though, is the power rests in the hands of individuals. The ...
  • Monday, August 22, 2022
    While Google’s decision to once again delay the phasing out of third party cookies[1] gives the industry more time to prepare for the “death” of the cookie, it’s still imperative that brands and publishers act now to ensure they are best placed to deal with this seismic change. It’s no secret that consumers have become increasingly hostile towards advertising, and that they are sick of being bombarded with invasive ads that have no relevance to their interests. These worsening consumer attitudes have been a key factor in the dramatic changes to the advertising industry, and providing a more pleasant consumer ...
  • Monday, August 22, 2022
    Despite rising inflation and gas price fluctuations, consumers remain optimistic and eager to shop. For retailers, revenue goals hinge on their ability to steer in-transit consumers to their doorsteps, elevating physical stores as key touchpoints in the omnichannel customer journey.Earlier this year, Retail Dive conducted a survey of retail brand and agency leaders on behalf of Waze, pairing findings with Waze navigation insights and other industry data to identify ways retailers can drive in-store revenue. Those insights, captured in a report titled “3 Insights Retailers Can Use to Meet Shoppers Where They’re Going[1],” include three takeaways for turning commuters into ...
  • Sunday, August 21, 2022
    As the world moves further into the digital age and more of our time is spent online, creating and maintaining a strong online presence is becoming all the more important for businesses—and real estate is no exception.Video content, particularly online listing tours, is a key tool that industry professionals can leverage to support their business. However, for a variety of reasons, many are not using videos to their full potential. Pixelated, shaky cell phone footage of listings is all too common in an age where high-quality cameras are abundant, affordable and being utilized by the competition.Given this lag in technology ...
  • Friday, August 19, 2022
    Does your current logo do a good job of building your brand & representing all the dimensions of your product or service? Usually speaking, your logo is the first thing prospective customers see & learn about your brand/business. So, it is equally important to design a logo that is both memorable & different from countless other logos we all encounter in the course of our daily lives. If you plan to upgrade your existing logo & create a new one from scratch, keep all such proven design principles in mind –[1]1). Simple yet creative – Always remember the rule – ...
  • Friday, August 19, 2022
    Google has announced[1] a new big search ranking algorithm update named the helpful content update - yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people. The helpful content update looks to weed out content written for the purpose of ranking in search engines that do not help or inform people. Google said this update will "tackle content that seems to have been primarily created for ranking well in search engines." The update will "help make sure that unoriginal, low-quality content doesn't rank ...
  • Friday, August 19, 2022
    Planning and executing an excellent SEO strategy[1] is critical for any digital marketing campaign.However, the effort requires data to tell the story in a way that resonates with our clients.But poring through pools of numbers can be tedious and mentally exhausting. This is where data visualization comes in.Data visualization takes your data (numbers) and places it in a visual context, such as a chart, graph, or map. It also helps create data stories[2] that communicate insights with clarity.Without visualizing data to extract insights, trends, and patterns, the chances of getting support from other departments plummet. The best data visualizations break ...
  • Friday, August 19, 2022
    When you click a website[1] or open a marketing email, nothing (and I mean NOTHING) is more discouraging than a sloppy or outdated logo. It’s the first thing a consumer equates to the quality of the goods or services being offered. In short, if your logo looks like it was designed using Windows 95, it doesn’t matter how good your product is – no one’s going to believe you.Here are 6 logo aesthetic trends[2] that will give your brand new life:1) Minimalist designA timeless aesthetic. Classy. Clean. Minimalism gives the viewer less to scrutinize and is an easy way to ...
  • Thursday, August 18, 2022
    Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO, ads, content marketing[1], a website redesign[2], or social media marketing strategy[3], for most the result is dependent on getting so much volume exposure that eventually there's profit.Problem is, that most business owners become too exhausted throwing money at something far before they achieve the necessary volume of traffic necessary to make the strategy successful. Then another professional comes along and offers up some compelling data on why another channel will solve ...
  • Thursday, August 18, 2022
    If your business isn’t building quality backlinks, you’re not building prominence.If you’re not building prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs).It’s long been known that Google’s search algorithm rewards distance, prominence, and relevance[1].All three of these SEO pillars impact your search ranking.And while a business can’t always impact distance from the searcher, it can work to improve its relevance and prominence.As Google shares[2], prominence is based on “information that Google has about a business, from across the web, like links, articles, and directories.”The bottom line is: Every business needs ...
  • Wednesday, August 17, 2022
    Picture for representative purposeHalf the year has flown by – fast. And the world of digital marketing[1] is evolving even faster.Earlier this year, I wrote about 5 digital marketing[2] trend predictions that are transforming the industry as you read this. Here are five more trend predictions that every marketer should consider keeping up with if they want to have an impactful ending to 2022:1. Content[3] will become as important as ad operationsOver the last 5 years, ad operations have become more streamlined and less complicated. A natural course considering larger companies like Google and Facebook are investing in the power ...
  • Wednesday, August 17, 2022
    It feels like yesterday when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005. However, when PaaS was introduced to the masses — not many people understood its importance very well. Therein, defining a proper PaaS marketing strategy[1] seemed unnecessary. Even though the core marketing for every product will always remain the same — we sell, and market products, and clients buy them as they need them. The problem now is that while the initial intent of the service was to ...
  • Tuesday, August 16, 2022
    Marketing your small promotional products business doesn’t have to break the bank. Consider digital educational content: According to inbound marketing platform HubSpot, 82% of marketers actively use content marketing – the practice of creating and sharing helpful information on blogs and social media to engage with prospects and clients. Effective content marketing highlights the professional expertise of a company in a way that encourages customers to work with them, and it can be done for free.Here are six ways to market your business with little or no cost.1. Create helpful blog content.Generate educational information for your prospects and clients by ...
  • Tuesday, August 16, 2022
    As the world and businesses continue to get connected through the internet spurring innovations both individuals and businesses are understanding the need for cybersecurity to protect their sensitive and valuable data, from hackers and prying eyes. According to cybersecurity analysts, global cybercrime costs[1] will grow by 15 percent every year for the next five years, reaching $10.5 trillion annually by 2025 – this is up from $3 trillion in 2015. This is why you need to know what is cybersecurity so you can fully protect the online presence of your business and personal information.Most small business owners might not consider ...
  • Monday, August 15, 2022
    Understanding how your users engage with your brand is vital to delivering a great customer experience.  This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who matter – your customers.Let’s explore how the customer journey can help guide your SEO program.Customer journey and SEOA well-mapped customer journey[1] can greatly benefit SEO. Because SEO is a broad discipline, it is easy to scatter your efforts. Some people get too immersed in perfecting one aspect – either technical, on-page or external. Putting a premium on the customer journey ...
  • Friday, August 12, 2022
    Chattanooga, TN August 12, 2022 --(PR.com[1])-- Private Wealth Central States Forum brings together high net worth managing private banks, wealth managers, and RIAs from around the region. Hundreds of one-on-one meetings with managers within the community cultivate the forum’s content.Warren Barnett is the only mediator coming from the Chattanooga area.The speakers chosen are all leaders within the central US and are pivotal to the industry. Barnett is excited to be a part of a group of such well-respected individuals, including Stephen Frohsin of Woodmont Investment group and Jay Healy of Beacon Pointe.The event will cover a wide range of topics, ...
  • Friday, August 12, 2022
    The synergy between paid search[1] (SEM) and natural or organic search[2] (SEO) remains a popular topic due to the many benefits a business can experience from their synergies.From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and paid search synergy.Google’s move this year to prioritize broad matches within paid search creates even more urgency for natural and paid search synergy.With less control over paid search results, there is a greater chance of paid search campaigns cannibalizing natural search efforts.Marketers who do not regularly ...
  • Thursday, August 11, 2022
    Source: Faith Nyky and ShutterstockThe video game space is a billion-dollar industry — growing at a fast pace. It's a dream of many to develop and launch a video game successfully. But, in the presence of some big sharks in the market, it gets very tough for any new company to step in and make their name. The real game changer is your marketing strategy.  You do not need to worry about how to market your video games, as we have five marketing ideas that will work great for your video games. Let's get started.Gaming Ads On MobileI know the ad pop-ups ...
  • Thursday, August 11, 2022
    I believe agility is the new currency for marketing success. I’ve seen so many companies fail after undergoing a big transformation with their processes and software because they put their hands up and let off the gas. This is a common pitfall. For companies to find real success in a digital transformation, it can’t just end—they should be constantly iterating.The concept of a digital transformation can be misleading because the term can imply a one-and-done overhaul of a given process. In the fast-paced reality of the marketing world, companies should constantly iterate through digital transformations to stay competitive. Doing so ...
  • Thursday, August 11, 2022
    Out of Home Advertising Trends for 2022 We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. We will have to use at least one cookie to ensure that you won't have to make this choice again.AcceptPrivacy Policy[1][2] References^ Accept^ Privacy Policy (martechseries.com)
  • Thursday, August 11, 2022
    You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO[1]).But what does it mean exactly? And if you already know what it is, then you may be thinking, how can I add more authoritative content throughout my site?Well, first, authority refers to the power or influence a particular piece of content has over other information on the internet.In SEO, the higher the perceived authority[2] a page has, the better the chance of ranking well in organic searches.If you want your content to rank high on Google, you need to create authoritative content. ...
  • Wednesday, August 10, 2022
    Photo by Jeremy Bezanger on UnsplashWhen used right, social media is a highly valuable and profitable element in every multifamily marketer’s business strategy[1]. But just posting photos with your listings, tweeting from time to time or sharing content is not enough. There are many dos when it comes to generating real estate leads and solidifying your community. And there are the don’ts—mistakes that cost you time, engagement and reach.Multi-Housing News identified some of the common social media mistakes multifamily businesses make, alongside some tips for avoiding these errors.READ ALSO: Top 5 Multifamily Marketing Trends[2]Being too impersonalSure, promoting your brand and ...
  • Monday, August 08, 2022
    Opinions expressed by Entrepreneur contributors are their own. Franchise marketing[1] has many moving parts, including SEO[2], paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy[3] is content — the stuff you write and share to tell and sell your brand[4] or business[5]' story.Good content[6] is not only informative, but it's engaging. It prompts the reader to want to learn more and, if optimized correctly, can tell you who the reader is and how they found you. High-quality content is a marketing game-changer, with experienced ...
  • Monday, August 08, 2022
    Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership.When done correctly, thought leadership marketing can help your business maintain authority in your industry.But it is an earned strategy.Your content marketing teams should only pursue thought leadership if your brand has the successes, perspectives, reputation, and innovations to back up your claims.If your brand has earned your industry’s trust, then here is how to get started with this specific type of content.What Is Thought Leadership?When a brand or individual is considered a thought leader, others in the same industry consistently look ...
  • Friday, August 05, 2022
    Opinions expressed by Entrepreneur contributors are their own. Do old-school sales tactics[1] still work in a new-school world? Technology has enhanced many aspects of the sales process[2] by helping customers connect with companies around the world that are most well-suited to their needs. But simply providing a product that fulfills a specific need is not a guarantee of continued business with that customer. A sales strategy[3] based solely on price and product will never be as successful as a long-term, relationship-building[4] strategy that helps the customer achieve their goals.In relationship selling, the salesperson focuses on the personal connection with the ...
  • Friday, August 05, 2022
    Many online businesses ignore keywords with zero search volume because they think no one is searching for that term.While it may be true that there is minimal search volume[1], online businesses in saturated markets can easily target these keywords and dominate a search space without much competition.What Are Zero Search Volume Keywords?Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume.These queries are typically longer than keywords with high search volumes and are extremely specific.The keyword “link building[2]” has hundreds of thousands of searches.If you narrow the ...
  • Thursday, August 04, 2022
    Opinions expressed by Entrepreneur contributors are their own. The beauty industry[1] is competitive but can also be lucrative when marketing[2] is handled correctly.The global cosmetics market is worth an outstanding $507.8 billion[3], which will reportedly increase to approximately $750 billion by 2025[4]. As such, brands[5] will be expanding their marketing strategies[6] to embrace new ways of capturing an audience's attention.The goals of a beauty brand[7] can vary, but taking advantage of the following five marketing strategies ensures that goals are more achievable.Related: The Health and Beauty Industry is Growing Fast. Here's What Smart Investors Look For.[8]1. Inspire potential customers using ...
  • Wednesday, August 03, 2022
    Opinions expressed by Entrepreneur contributors are their own. When businesses want to expand[1], they constantly buy up advertising[2] space hoping to capture the audience's attention. But, when this is done without an effective public relations strategy[3], money and resources are wasted.Many business[4] owners fall into the trap of chasing the latest advertising trends and neglect the groundwork necessary for a successful advertising campaign[5]. Targeted advertisements on popular social media[6] platforms have benefits, but their effectiveness is wildly overestimated.According to Harvard Business Review[7], the effectiveness of Facebook[8] ads is overestimated by 4,000%, and the success of eBay[9] ads is overestimated by ...
  • Tuesday, August 02, 2022
    As a retailer, you know that it takes a lot of hard work and dedication to keep your business running. And while there are many different aspects of your business that require attention, arguably the most important is your sales. Ninety percent of the information sent to the brain is visual[1], therefore, a key strategy to boost sales is to focus on visual merchandising.And while traditionally visual merchandising applied to a retail store’s physical environment, the science of visual merchandising is no longer confined to brick-and-mortar — retailers can now use the same tactics to create immersive online shopping experiences ...
  • Saturday, July 30, 2022
    Although we are in the era where still image and video attract people much more than other formats, podcast They mainly carry relevance with the auditory material. Just as radio was heard in those years when television did not exist. But beyond their entertainment or informational purpose, podcasts can be used to promote products or services within digital marketing.What is a podcast?A podcast is content spoken in an audio format (MP3, Compressed Digital Audio Format). The medium through which it is transmitted is Internet And can be heard when everyone wants. In other words, podcasts are “on demand” content or ...
  • Thursday, July 28, 2022
    Online and offline, first impressions matter a lot. However, due to how much power customers now have, online reputation is more critical than ever. What's more, in an era where online reviews are ubiquitous, and anyone can Google[1] your or your business in seconds, it might seem impossible to manage your reputation. Calendar - Calendar At the same time, you cannot underestimate the consequences of losing control of your reputation, such as:Loss of business revenue and salesPoaching loyal customers by competitors.Employee retention[2] and hiring problems.Inability to maintain employment after losing one's job.Symptoms of mental anguish and physical discomfortHarmful online content ...
  • Monday, July 25, 2022
    Opinions expressed by Entrepreneur contributors are their own. In the marketing[1] world, it's often said that people don't hate advertising[2] — they hate bad advertising. What does and doesn't constitute bad advertising can be discussed ad nauseum, but many of the points in that conversation all come back to one idea: inauthenticity[3].Brands are speaking from a point-of-view that isn't native to them, speaking to audiences they don't connect with, or, all too often these days, capitalizing on "trends" in which they have no real story to tell. But perhaps most egregiously, and most common, is brands failing to recognize that ...
  • Sunday, July 24, 2022
    Social media offers career opportunities across geographical borders. Stories of people getting great jobs through online connections are commonplace nowadays. As a professional, you can enjoy more value from your career by building a great professional brand image on social media. Wondering how? Let's find out. 1. Create a Formal UsernameAfter making up your mind on the social media platform that best suits you, you need to create a formal username that reflects your brand. Your username is part of your online identity. It's what you'll be known for, so creating the right username is very important, as it sets ...
  • Monday, July 18, 2022
    Chonlatee Sangsawang | Getty ImagesWhile globalization[1] has significantly changed the marketplace, many businesses start building their success by selling to local customers. The yellow pages may have once been a business necessity, but online search engines have taken over. That is why local Search Engine Optimization (SEO) has become one of the most important keys to business success, regardless of location or company scale.What is local SEO?Search Engine Optimization[2] has become an integral part of marketing for businesses that rely on website traffic. Optimizing content from search engines like Google helps your website rank high in search results, making it ...
  • Friday, July 15, 2022
    Is blogging still relevant? The numbers certainly say so.There are 70 million[1] new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy.In fact, in a recent survey, out of all the content marketing modes out there, such as videos, infographics, ebooks, and online events, 90% of businesses[2] used blogs to help market their brands within the last 12 months.But, how are they accomplishing this with the overload of content on the internet?Well, they can achieve this with the right strategy and by ...
  • Monday, July 11, 2022
    Opinions expressed by Entrepreneur contributors are their own. In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there's currently a 30% chance[1] of recession, and that number has doubled over three months.As a large or small business[2], it's essential to have a plan if a recession hits. Luckily, there are several recession-proof business marketing strategies[3] that you can use. These marketing ideas will help your business continue to find success, even during a recession. Continue reading, and find out how you ...
  • Sunday, July 10, 2022
    Data has become a truly precious resource due to its importance in marketing campaigns as well as product development, and telling data driven visual stories is useful for brands because of the fact that this is the sort of thing that could potentially end up helping them engage with consumers. There are five major trends that are driving an increase in data storytelling, and Visual Capitalist[1] managed to shed some light on them to contextualize their prevalence.The first of these trends is the abundance of data online. With all of that having been said and now out of the way, ...
  • Monday, June 27, 2022
    Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns[1] can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your ads will reach, it is possible to craft marketing materials[2] that deliver an exceptional ROI.The net positive effects of paid advertising on social platforms[3] go beyond the potential for sales conversions, too. With an intelligent approach, your brand can be a conversation starter. You can reach broader groups through shares and ...
  • Friday, June 24, 2022
    Virtual reality (VR) and augmented reality (AR) will impact the future of marketing.Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO)[1]. Today, we’re already starting to see the building blocks – and optimization potential – for this new technological world with the metaverse.What is Virtual Environment Optimization (VEO)?VEO is the task of working within a virtual environment and utilizing the resources available to best position the clients’ products and services within an alternative reality.In search engine optimization (SEO), the focus is mainly on utilizing content, its best practices, and a slew ...
  • Monday, June 20, 2022
    Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy.The more content you create, the more keywords your website is going to rank for in search results, and the more visitors, leads, and prospects you’re going to reach.The problem is, it’s really hard work to produce fresh new content[1] over and over again. How often do you find yourself staring at a blank page that always seems to be staring back at you in defiance?What if there was a way to make it easier to come up with unlimited ...
  • Monday, June 20, 2022
    Martech Outlook | Monday, June 20, 2022 Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.[1]FREMONT, CA: Digital advertising is important because it connects a company with its customers while they are online.  It links businesses with prospective customers on Google through SEO and PPC, on social media through social media marketing, and via email through email marketing.1. Affordability: Digital ...
  • Thursday, June 16, 2022
    Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers. You’re a business owner, and you’re looking to make your company the best it can be. But where do you start? Unluckily for you, there are lots of solutions available out there and lots of opinions on where to start. The solutions that are free often don’t work well enough (you’ve tried), and the paid ones don’t seem to generate results fast enough or haven’t worked for you either (you’ve tried too).I have seen it happen over and over. As ...