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NOVÁRE DIGITAL

  • Friday, January 27, 2023
    During an economic recession, marketing budgets and ROAS typically comes under much more scrutiny.You should read this article for reasons you should not cut your SEO spending[1] during a recession.The next question will be about ROI and what you can do to mitigate the oncoming issues.During an economic downturn, the objectives of reducing churn are amplified. Your sales pipelines may see less activity, and the C-suite may focus more on MRR (monthly recurring revenue) and ARR (annual recurring revenue).In this article, I will look at subscription-model-based businesses and some methods and strategies that can pivot their SEO efforts toward maintaining ...
  • Wednesday, January 18, 2023
    Jeremy King, SVP, Head of Engineering, Pinterest. [1]gettyTechnology moves fast—what drives innovation today is often in the rearview mirror tomorrow. For those of us in Silicon Valley, life undoubtedly moves at a breakneck pace, and we in the global tech epicenter understand a simple truth: You stop, you die.This is even more amplified in the retail and e-commerce space. Companies that hit the breaks to admire their accomplishments or pause for a quick breather often watch their competition and customers pass them by.That’s why, this time of year, other executives and I try to help our businesses and partners stay ...
  • Tuesday, January 17, 2023
    Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front of key audiences, the shuffle of reporters to different beats, to different (sometimes very different) outlets or out of journalism entirely is a challenge. For companies outside the consumer product space, the competition for coverage has intensified while the need for media visibility has never been greater.Here are a few of the key changes we’ve seen of late to help you set a strategy for 2023:Rise of national hub/regional spoke media models – We’re seeing the gutting of “local” news ...
  • Monday, January 16, 2023
    Staying on top of the growing rate of technology-driven change will be essential as we head into 2023 and beyond. Early adopters of technology can stay one step ahead of rivals, contribute to organizational change, and maintain resilience in the face of disruption. On the other hand, failing to keep up can have the opposite effect, causing your business to lag further behind rival companies and the industry at large.Companies are looking for ways to restructure their business models to become more efficient and nimble to thrive in the digital world. In the future, AI, self-managing teams, and adaptability will ...
  • Friday, January 13, 2023
    Opinions expressed by Entrepreneur contributors are their own. Brands originally used influencer marketing mainly for brand awareness[1] or to shift their customer's shopping behavior and overall perceptions of the brand (sometimes called brand lift).Today, we've moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers[2], from niche to celebrity influencers, whose audiences and viewpoints align with their brand values. Brands now work with many different types of influencers[3] in pursuit of several business goals, including:Reach new audiences and expand your brand's reachBeef up ...
  • Wednesday, January 11, 2023
    Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The past few years have witnessed a cascade of global events, including the devastating pandemic, volatile geopolitical situations, the looming threat of a recession and environmental deterioration, resulting in climate change and global warming. Both businesses and individuals had to go through many transformations to adjust to the evolving world. The future of work is on a completely different trajectory than it used to be during the past decades, and recruitment is one of the primary business functions that have to match ...
  • Wednesday, January 11, 2023
    Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The transitioning of the world into the post-Covid era has led to a substantial increase in remote and hybrid working opportunities. Organisations are becoming more fleet-footed. From making the onboarding process seamless to tracking moonlighting among employees, conducting checks at periodic intervals for continuous compliance to deploying robust screening systems for the extended workforce, more and more organisations are joining the bandwagon of adopting cutting-edge technology to match the pace with the evolving trends. Pexels Here are some HR Trends to look ...
  • Tuesday, January 10, 2023
    Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce[1] is an element of digital commerce that uses social media to promote and drive a seamless path to purchase of products and services. On one hand, it is reshaping how people buy and sell, which provides platforms and brands with new opportunities for UX and revenue streams. On the other hand, digital marketing leaders struggle to decode social commerce’s complex ecosystem because its effectiveness varies greatly, influenced by factors like customer demographic, geography, platform and industry.As ...
  • Monday, January 09, 2023
    Direct-to-consumer has been a popular trend among retailers for a few years. However, the initial fascination around it seems to be waning for several reasons. So, is there any hope for DTC brands? And are there opportunities to maximize brand affinity and sales among today’s customers? Diffusion recently conducted a study to find out.The trend of direct-to-consumer (DTC or D2C) has been popular among retail businesses for a few years due to several benefits. However, the COVID-19 pandemic accelerated the adoption. According to a study by Insider Intelligence, D2C sales were expected to touch $175 billion by 2023. It was ...
  • Monday, January 09, 2023
    The world of digital goods—from emerging tech such as the metaverse and NFTs to the more familiar like ticketing—is rapidly expanding. However, growth has also come with some significant challenges. After all, not all buyers are loyal, legitimate customers. According to our data, total payment volume (TPV) for the digital goods and services industry grew 51% between 2020 and 2021, and 2022 is on pace to finish 65% higher than last year. Payment volume is reflecting the profound growth of the industry, and also the reliance on digital commerce in general. Even social media giants like TikTok have posted jobs[1] ...
  • Monday, January 09, 2023
    Inflation and inventory challenges set a subdued tone[1] for the 2022 holiday season before it even truly started. Discretionary spending came under pressure just as retailers were preparing for their most important quarter, and profits were doubly hit by inventory pileups[2] at major retailers including Target[3] and Adidas.Early results from Black Friday and Cyber Monday, however, showed that shoppers kept spending, even if it meant turning to financing options[4]. As in years past, there was a mix of in-store and online purchase behavior, with the National Retail Federation pointing to 72.9 million shoppers[5] heading into stores on Black Friday and ...
  • Monday, January 09, 2023
    Only generation Z has witnessed the fastest technological development that has ever happened in human history. They are known to machines that talk, robots that cook, and cars that run without fuel. However, for aesthetic images, the woke and extra 'Gen Z' has adapted cameras that go way back!Known for their unexpected trends, Gen Z has started owning cameras that belong to their childhood. Millennials and generation X, the camera owners in a real sense, find them mundane and boring. But young people love to share blurry and overlit pictures on their social media accounts, pretending they live in a ...
  • Friday, January 06, 2023
    Smart phones, smart TVs, tablets — you name it: Americans age 50-plus are embracing technology. A new AARP survey finds older adults are not only increasing their spending on technology, they would buy even more of it if devices were geared to their needs.This year, the average adult age 50-plus expects to spend $912 on tech purchases, up 11% from 2021 ($821) and a 130% rise from 2019 ($394), according to a national online poll of about 3,000 Americans conducted last fall.Nearly eight in 10 respondents say technology has become an integral part of their life, and they use it ...
  • Thursday, January 05, 2023
    Promoting your business can be a daunting task, especially if you’re just starting. With so many different marketing options available and the ever-changing landscape of digital advertising, it can be hard to know where to focus your efforts. Fortunately, there are some simple tips that any business owner can use to get started with promoting their business. We’ll share seven of our favorite tips for helping you promote your business effectively and efficiently – from leveraging existing networks to creating an online presence through content marketing and social media engagement, these strategies will help you make the most out of ...
  • Wednesday, January 04, 2023
    Opinions expressed by Entrepreneur contributors are their own. SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis[1] is a powerful tool for evaluating your marketing efforts[2] to create a more robust and pervasive marketing campaign. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Analyzing these four facets of your business can transform and strengthen your marketing strategy[3] going forward.Related: The Ins and Outs of SWOT Analysis for Marketing Growth[4]The structure of SWOT AnalysisThe SWOT Analysis framework[5] measures your company's competitive advantages[6] and disadvantages and plans ...
  • Wednesday, January 04, 2023
    Chief Growth Officer (CGO) at HypeFactory, a global influencer marketing agency.[1]gettyWith roughly 68 million members[2], Gen Z is the first generation to be classified as “digital natives.” They account for 20% of the world’s population. For good reason, many brands sell their products directly to this demographic. So, if you want to target them, learn the essentials of Gen Z that can help you expand your business.As a 15-year professional in the marketing and advertising industry, I am well aware of the significant impact that each generation can have on the success of a brand or product. Gen Z is ...
  • Tuesday, January 03, 2023
    Marketing automation[1] has emerged as a common tool for organizations over the past several years, and its use is only growing. The role and advantages of marketing automation for businesses are changing due to new trends, technology, and use cases. Automation has affected every aspect of marketing. Therefore, marketers need to keep up with the latest developments in marketing automation. Sales and marketing teams utilize marketing automation to speed up prospect qualifying, develop and roll out marketing communications programs, monitor performance, and more. Assisting in the completion of difficult tasks saves marketers and organizations time and resources.As 2023 approaches, there ...
  • Sunday, December 25, 2022
    Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, refine, and evaluate actions; monitor performance; and improve understanding of it as a process. It specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results, and communicates the findings and their implications.Definition of BrandA brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.ISO brand ...
  • Thursday, December 22, 2022
    The holiday season is here and everyone is gearing up for the customs that come with this festive season. It is a perfect opportunity for marketers everywhere to leverage this occasion and entice their customers to purchase more. With a well-designed marketing campaign, one can successfully inject a boost into their sales and also strengthen relationships with their customers.Optimizing your marketing campaign for Christmas will keep you at the top of your customer’s minds when they’re all ramped up to do last-minute shopping.Let’s take a look at some strategies that will help you optimize your marketing campaigns for Christmas.Fundamental Elements ...
  • Wednesday, December 21, 2022
    Videos have become a go-to entertainment source for everyone. With the rise of social media platforms like Instagram and TikTok, it is evident that the video craze isn't going anywhere soon. In addition, video streaming platforms like YouTube and Vimeo have made it simpler for general users to create and upload their videos. Due to the ease of accessibility, the video editing industry has seen many sudden changes in recent years. Let's round up the video editing trends we expect to see more of in 2023. 1. Vertical VideosVertical videos are becoming more common as more people primarily use their ...
  • Wednesday, December 21, 2022
    US Gen Z adults are more likely to be very familiar with the metaverse than older generations, just barely edging out millennials, according to a Morning Consult survey. But that doesn’t mean they’re actually using it.Gen Z’s most common interest in the metaverse is playing video games, according to a YouGov survey. Young people are looking to virtual reality (VR) for gaming and entertainment[1] rather than as a replacement for physical and more typical social media interactions. That presents an ad opportunity, but proceed with caution, since even young people are far from all-in on a VR future.Things to watch: ...
  • Wednesday, December 21, 2022
    It's time retailers gained a better understanding of the shopping habits of millennials.This holiday season, competition for consumers' dollars will be stiff. Even though pundits predict 7.5% growth in retail sales in Q4 (Bain & Co.), inflation-wary buyers are tightening their belts — and changing the ways they shop.So, how do retailers appeal to consumers in these uncertain economic times? The solution may lie with gaining a better understanding of the shopping habits of millennials, a.k.a. America's most populous generation. Here are three ways retailers can address the latest millennial shopping trends as we enter the heart of the make-or-break ...
  • Tuesday, December 20, 2022
    Marketplace SEO is the same as trying to get visibility on search engines, there is no silver bullet that gets you there.Only those sites that invest in search engine optimization (SEO[1]) tend to reap the benefits.If you have an ecommerce site with products listed on it that are provided by third-party vendors, and your site brings the buyer and seller together (like Airbnb, Amazon, Etsy, and eBay), then we’re off to a good start.You manage a marketplace website.If you want your site to rank well for free on Google, then, yes, this article is worth your while.What Is Marketplace SEO?Marketplace ...
  • Thursday, December 15, 2022
    A business’ success can be measured by how it has been performing in engaging existing customers and attracting new prospective customers effectively. This requires a good marketing strategy and for the strategies to keep recording high ROI, the marketing wheels must keep spinning with a mindfully devised marketing budget in place. As most businesses have onboarded themselves online and customers and prospective leads are spending most of their day on the web, digital marketing is setting unprecedented records as the foremost way of reaching the customer. To gauge the effectiveness of your digital marketing efforts you need a substantial digital ...
  • Thursday, December 15, 2022
    Marketing in 2023, by necessity, will be a tightrope walk between constant optimisation of brand value, a persistent focus on customer value, and the deliberate evolution of the marketing function. Martech stacks are vital as they improve business operations such as sales enablement, product launches, ecommerce automation, email marketing, and social channel workflow management to make your business run more efficiently and bring in money. But getting the right stack to power your marketing operations is critical, as it needs to power your teams and drive actual growth toward revenue goals, not just improve productivity.*Key considerations before investing in MarTech ...
  • Monday, December 12, 2022
    It’s been a tough year for social media. Meta is struggling after hemorrhaging money[1] on its metaverse ambitions and as Instagram faces serious competition from TikTok. Meanwhile, TikTok recently reduced its global revenue goals[2] for the year and could be facing some regulatory[3] and legal[4] hurdles ahead. And don’t even get us started on Twitter.As the social media giants battle it out, the question on everyone’s mind is: Is social media over? “Social media isn’t dying, it’s simply evolving[5]. And Gen Z is driving the change,” said our analyst Jasmine Enberg during the keynote session of our “Attention! Trends and ...
  • Friday, November 11, 2022
    For that reason, online recruitment became so popular. No matter what type of business you’re running, be it an eCommerce store or a real online casino[1], strong chances are that you too could benefit significantly from searching for your workforce online.Or, to be more precise, allowing your future workforce to come to you. This is where recruitment marketing steps in to save the day. Here are just some of the most efficient recruitment marketing strategies you should rely on. Optimize your websiteJust like in regular marketing, your website is your business’s first impression in recruitment marketing as well. What this means ...
  • Thursday, November 10, 2022
    It’s now 45 days till Christmas, which means we’re 51 days away from 2023. Yes, that seems way close than you thought. Yes, we were supposed to have flying cars by now. No, I don’t know who’s working on flying cars, or who that’s been assigned to, or whether flying cars will need wings, or if you’ll be able to drive one with or without a pilot’s license…I’m getting off topic – the point is that 2023 is getting close, so you need to start thinking about your marketing and branding plans for the new year, alongside your holiday campaigns.And ...
  • Monday, November 07, 2022
    The world of digital marketing is gradually changing thanks to chatbots, virtual assistants, and other AI technologies. While some marketers continue to insist that robots cannot replace people, others stay up with the latest developments in AI and understand what changes will soon be made to digital marketing. In fact, more than 50% of marketers feel that using artificial intelligence in their data strategy is crucial.Platforms like Get Cash, for example, employ AI to match borrowers with approved lenders within a 24-hour period. Even if your credit is less-than-perfect, you can apply on the internet for the finest short-term loan ...
  • Monday, November 07, 2022
    Influencer marketing is a great way to improve your reach and engagement on social media platforms. Trusted influencers are sponsored to talk positively about your product or service in a way that connects with your target audience and sends them back to your business.However, influencer marketing is more complex than it seems at first. You shouldn’t just choose an influencer with a few thousand followers and ask them to pitch your product to their followers. Instead, you need to use data to optimise your influencer marketing strategy. Choosing the right influencerThere are thousands of self-proclaimed influencers on the web. From Instagram photographers ...
  • Sunday, November 06, 2022
    – By Nitin GoelThe world today is going digital. Technology and digitalisation are cementing their place in almost every field. After the pandemic, technology took a dominating spot in every field and industry and was probably the only thing which kept the world going when everything had come to a halt. All types of businesses are now establishing themselves on digital platforms and are doing everything they can to make their digital presence more visible. Among the many means that are available today to make your e-commerce business become more visible and grow, some are blogging and being active on ...
  • Thursday, November 03, 2022
    Are Blogs Dead? Many often wonder if the informative and descriptive qualities of blogging are still relevant in a world dominated by short-form content and visual marketing strategies.However, the unique advantages of blogging should never be underestimated. As 90% of businesses use blogs[1] for marketing purposes, blogging undoubtedly remains crucial for sustained website traffic and Search Engine Optimization (SEO)[2], product promotion, and communication with the customer base.The Benefits of Blogging for BusinessBusiness Blogging is a marketing component widely used to gain online visibility, provide information, act as a content repository, and nudge potential customers to discover certain products and services.As ...
  • Thursday, October 27, 2022
    Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI)[1]. It's what every brand[2] wants from its franchise[3] digital marketing[4] dollar — money that's often begrudgingly spent even though most brand[5] leaders know they need to budget for it. Still, doing so isn't like allocating money for research and development or human resources, where cost can be more easily measured against return. Now more than ever, digital marketing is a nuanced tool that can add tremendous value to a brand name.For the same reason, it can leave investors feeling like they aren't getting their money's worth. So, how ...
  • Wednesday, October 26, 2022
    Your personality trait plays a significant role in your career choice. Being extroverted or introverted determines, to a large extent, the job that suits you and how well you will thrive in it. If you are often described as energetic, charismatic, outgoing, and a social butterfly, you are most likely an extrovert. Extroverts have amazing qualities that, if channeled in the right direction, can help them attain excellence. However, the issue lies in identifying a career that suits you in the job industry. We have put together eight high-paying careers that are great fits for extroverts. Let's discuss them below. ...
  • Wednesday, October 26, 2022
    Your website needs traffic – the more, the better. And to do that, you need to be ranked highly in search engine results.How do you do that?With search engine optimization, of course.So what happens after you’ve gone through your content, added keywords, and beefed up your technical SEO, and you’re still not ranking how you want?What do you do then?There’s one key area you need to focus on: building backlinks.But how do you do that? And what are backlinks, anyway? Are all backlinks good backlinks?To find out the answers to these questions and more, read on.What Are Backlinks?Backlinks are simply ...
  • Thursday, October 20, 2022
    Opinions expressed by Entrepreneur contributors are their own. Ask any Chief Marketing Officer[1] if they want to keep most of their advertising[2] spend and resources within the twin-tower ecosystems of Google[3] and Facebook[4]. My guess is that nearly 100% of them will give some sort of "no," even if those are the only channels where they're currently spending.Expanding advertising channels[5] beyond those monopolies is an established best practice for a few good reasons — the biggest being that high-value customers can be engaged for lower costs elsewhere, online or otherwise.That said, most brands that come to me for growth strategy ...
  • Wednesday, October 19, 2022
    Blogging is becoming a trendy venue for businesses to reach customers, freelancers, and solopreneurs. However, it’s crucial to realize that there are pitfalls in trying to embark on a blog that you may not be prepared for – such as how to write exciting content. This article provides tips about what bloggers need to do to succeed. Introduction to BloggingWhether a new business owner or an experienced entrepreneur, you must know how to blog for business. Blogging can help you connect with your customers, keep up with industry trends, and build your brand.Here are five suggestions for achieving success blogger:Please ...
  • Wednesday, October 19, 2022
    Performance marketing is unlikely to make the intended impact without strategic demand generation. If you are like most business owners, you are understandably uncertain as to what the terms “demand generation” and “performance marketing” mean. Below, we answer the question of “What is demand generation[1]?” and also explain why it is integral to performance marketing.A Brief Introduction to Demand Generation and Performance MarketingDemand generation catalyzes interest in a business and its offerings. Performance marketing is best defined as payment for marketing efforts after a specific action is taken on the target customer’s end, be it a click, the completion of ...
  • Wednesday, October 19, 2022
    Whatever you choose to call it, retro or old-school marketing is on the rise. Businesses are looking for new ways to spread the word as they become weary of the rivalry in the online digital sector. And it's effective. These antiquated techniques are becoming more popular since they provide alternatives to contemporary digital marketing.To understand contemporary digital marketing, you must have some technical knowledge. Some people work on it for their careers and still have trouble doing it well. Because of this, traditional marketing strategies are making a comeback.These strategies include:Signs and GraphicsThe market has been oversaturated with digital marketing, ...
  • Tuesday, October 11, 2022
    You might decide to move from being an in-house writer to freelancing for several reasons. Maybe you feel you can earn more working for yourself, or you simply don’t want to have a boss. And in some instances, you may wish to improve your work-life balance. When you’ve been writing for a couple of years, you might find yourself stagnating. If that happens, you may want to consider scaling your business and regaining that spark. You can scale your freelance writing business in several ways, and this article will give you eight potential starting points. 1. Raise Your RatesThe easiest ...
  • Tuesday, October 11, 2022
    Cybersecurity threats continue to grow and evolve posing threats to the functioning of businesses and even threatening their survival. According to cybersecurity analysts, global cybercrime costs[1] will increase by 15 percent every year for the next five years, reaching $10.5 trillion annually by 2025 – this is up from $3 trillion in 2015.Small businesses[2] are also not immune to attacks with scammers and viruses compromising employee and customer records, bank account information, accessing business’s finances, and disrupting operations. These could cause damage to the reputation of your business and erode the trust your customers have in you resulting in a ...
  • Monday, October 10, 2022
    There seems to be some confusion about what content writing actually is. Some people think that it just means writing articles, while others believe that it is simply creating website content.The truth is that content writing is both and more. It involves the creation of articles and website content, but also includes other forms of written communication such as emails and social media posts.In this article, we will:explain what is content writing used fordiscuss the different forms of content writingprovide guidelines and tips on how to become a successful content writerLet’s dive in!What Is Content Writing?Content writing is the process ...
  • Thursday, October 06, 2022
    Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing strategy[1]. That explains the significance of content and its influence in the digital realm.Content is everywhere. Blogs, tweets, pictures, movies, music, ads, video games, NFTs[2], and more. We consume content daily in its traditional or evolved forms.Whether you’re a giant in your respective niche or just getting started, content is the key to ensuring consistent growth.Content helps you outdo the competition in digital rivalry. Plus, it fuels your sales funnel by enabling ...
  • Wednesday, October 05, 2022
    The global beauty and cosmetics industry has grown quite competitive, AR and other disruptive technologies are altering how customers discover, experience, and connect with health and beauty products, from virtually testing makeup looks to evidence-based skin analysis The beauty and cosmetics industry is growing, with cutting-edge technological innovations fundamentally giving the sector a makeover. With incredible emerging trends and beauty app development solutions, beauty technology is now improving the customers' experience with personalised products. Online technological advancements like artificial intelligence (AI), machine learning (ML), the internet of things (IoT), augmented reality (AR), and virtual reality (VR) are making it relatively ...
  • Wednesday, October 05, 2022
    What is SEO marketing?SEO marketing (search engine optimisation) is an inbound digital marketing strategy that focuses on driving organic (unpaid) search traffic to your website by improving its visibility in the SERPs (search engine results pages). The best website builders come with built-in SEO features to make this process easier.What does SEO marketing do?SEO marketing helps businesses to rank higher on search engines like Google for their target keywords—the words and phrases that their target customers type into search engines. This, in turn, can help drive more qualified traffic to your website and generate new leads for your business.There are ...
  • Tuesday, October 04, 2022
    Advancing technologies have undoubtedly made lives easier, convenient, and profitable. Besides revolutionizing how people communicate and connect globally, technology has opened business opportunities for many people. While some people find jobs online, others use technological products to create offline businesses, such as digital printing businesses.A digital printing business provides printing services[1] to individuals, companies, and institutions. Most printing shops print papers, business cards, and posters. Others print t-shirts, mugs, and souvenirs. However, despite being an in-demand business opportunity, how can you start a successful digital printing business? Read on!1. Create A Business PlanThe success of any business solely relies on ...
  • Monday, October 03, 2022
    Welcome to the age of the digital content creator. Today, over 50 million people[1] on social media identify as content creators.As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy.From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook.In this article, we’re breaking down how creators can expand the reach of your social media presence and some key advice for working with digital content creators moving forward.What ...
  • Monday, October 03, 2022
    Opinions expressed by Entrepreneur contributors are their own. A few months ago, Google[1] announced that starting July 1, 2023, it will no longer process data using standard Universal Analytics[2] properties. Instead, data will flow through Google Analytics[3] 4.With this shift in analytics[4] properties, a significant change will surely be felt where data gathering[5], storing and filtering is concerned.So now, all eyes are turned to GA4.What is it, and how will this change impact your business?Related: Use The Power of Analytics for a Better Tomorrow for Your Business[6]What is Google Analytics 4?According to Google, GA4 is an entirely new data model ...
  • Sunday, October 02, 2022
    Transport and communication services play an important role for integrated economic development. In fact, both are commonly called as the ‘lifeline’ of an economy. The Covid-19 pandemic, subsequent lockdowns and restrictions severely impacted all overseas services, especially the aviation sector with operations being halted globally for over two years. Across the globe, its impact has resulted in underserviced flying inventory and ground equipment, mounting interests and deficits in respect of deferred payments. With mild to minimal domestic and cargo services being carried out, the aviation sector bled due to the ban on air travel. What makes the COVID-19 pandemic one ...
  • Thursday, September 29, 2022
    Explained: A successful business relies heavily on marketing People who don’t have a thorough understanding of the startup or company environment sometimes think that entrepreneurs are just people who don’t want to work within set hours or who want to make quick money. Contrary to common assumptions, managing a successful company involves a lot of labour, sacrifice, and exertion. The business ecosystem is becoming more difficult each year as more and more new businesses enter the market. However, it appears that the market[1] has become much more competitive recently. The majority of firms compete for clients with 29 other rivals ...
  • Wednesday, September 28, 2022
    The ecommerce game is changing for digital customer experience. Are you adapting?CX game changers like chatbots and voice search indicate that practices once considered trends can quickly grow into established industry staples. With the ecommerce industry being as competitive as it is, these trends represent an important opportunity for businesses of all sizes to differentiate themselves. Whether directly or indirectly, a keen eye for what customers demand from their retail experience is a core reason for the ecommerce success[1] of certain businesses, despite the competition. In an industry projected to grow by 50%[2] over the next four years, it’s not ...
  • Tuesday, September 27, 2022
    A brand lift study is essentially an effort in collecting behavioural data that measures the impact of marketing activities over time. On paper, it’s pretty simple, just create a benchmark for the state of a brand before a marketing campaign begins, then do it again after the campaign, and compare the results to see how much the marketing moved the needle.The aim is to measure the change over the period on such metrics as reach, awareness, brand affinity, purchase intent and sales, as well as the change in velocity of these measures, which can inform future growth predictions. Depending on audience ...
  • Friday, September 23, 2022
    IntroductionInbound marketing is all about getting people to your website. Outbound marketing is all about getting people to your email list. But how do you know which ones better for your business? You don’t have to be a marketer or an expert to figure it out, and that’s why we’re here. We’ve put together the ultimate guide on the two most important types of marketing, so you can make the best decisions for your business.Inbound Marketing vs Outbound Marketing.Inbound marketing is the process of reaching and engaging with customers through electronic channels. Outbound marketing is the process of reaching and ...
  • Thursday, September 22, 2022
    Opinions expressed by Entrepreneur contributors are their own. At least two-thirds[1] of millennials and Gen Z regularly share memes[2] on social media[3]. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication[4] now. Surveys have found[5] that 55% of 13-35 year-olds send memes weekly, and at least 30% exchange memes daily. Nearly a quarter of respondents said they send memes multiple times per day.The question on most marketers' minds is, "How can I create viral[6] memes?"If your content can incorporate these five elements, your chances of going viral ...
  • Thursday, September 22, 2022
    SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent – and that’s it.We know that for queries with multiple common interpretations, Google works to provide a diversified results page with differentiations often being:Result intent (commercial, informational).Business type (national result, local result).Aggregators and comparison sites.Page type (static or blog).And then when planning content we might develop a strategy based on Google ranking some informational ...
  • Thursday, September 22, 2022
    The social media for business landscape has refashioned in the last few years, thanks to new technologies like Meta Business Tools, Facebook Marketplace, Instagram For Business, Instagram Shop, and more. Let’s put this into perspective: over 50 million small businesses are using Facebook Pages, and more than 200 million business profiles on Instagram. Brands are trying too hard to become the apple of people’s eyes amidst the ever-so-rising, highly competitive market. As businesses start to use social media for marketing their products and services, they make a few blunders in the process. If you are starting a new venture or business, ...
  • Wednesday, September 21, 2022
    Many network capabilities will need to grow exponentially during the decade ahead in order to unleash the full potential of technologies such as XR, artificial intelligence (AI), the Internet of Things (IoT) and the Internet of Senses. After successfully handling the exponential growth of each previous technology generation, our industry is now investing in evolved 5G and 6G research to meet future requirements.Industry leadership will require QoE differentiation from the best-effort services that have traditionally dominated the IT industry. Guaranteed QoE requires solutions that span the end-to-end (E2E) ecosystem of device, network, distributed and central compute, and application actors. This ...
  • Tuesday, September 20, 2022
    Attracting qualified leads is one of content marketing’s primary goals. Each piece of content you create must meet the specific demands of your intended audience and be simple to find and access. In other words, it has to be optimized for searches. Think of the search terms that members of your target audience use to find information as a direct route to you.By including these keywords in every piece of content you post or update, you effectively upsurge the possibility that potential customers will find your brand whenever they conduct a search connected to your industry. You are there with ...
  • Friday, September 16, 2022
    It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience[1] is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.That means scaling content so it’s always fresh, relevant ...
  • Friday, September 16, 2022
    Any business looking to succeed in the modern world needs to have a solid online marketing strategy in place. The first step is to ensure that your website is optimized for search engines and that your brand is visible across all relevant online channels.Your website should be easy to navigate and should contain all the information that potential customers are likely to be looking for. Your content must be well-written and relevant to your target audience. You should also make sure that your website is mobile-friendly, as more and more people are using their smartphones and tablets to access the ...