J.D. Power and HARMAN today announced an alliance that will significantly influence the automotive industrys use of vehicle data to enrich the customer experience, solve problems more effectively and help identify what consumers want from their increasingly automated vehicles.
Integrating customer insights with connected car data to provide original equipment manufacturers (OEMs) with more accurate feedback from owners is the shared goal of J.D. Power, a global leader in consumer insights, data analytics and automotive advisory services, and HARMAN International, a wholly owned subsidiary of Samsung Electronics Co., Ltd., that is a leader in connected technologies including hardware, software, machine learning and services for automotive, consumer and enterprise markets.
With the rapid emergence of new technology in the automotive industry, understanding driver behaviour and preferences within the vehicle is more crucial than ever for automakers. For 50 years, J.D. Power has been providing rich automotive consumer insights. Now, J.D. Power will work with HARMAN to go beyond measuring consumer insights to help automakers around the world better measure and understand how their evolving products are satisfying customer needs.
Having been on the OEM side for most of my career, I know the industry has been looking for this kind of solution for a ...