TORONTO Prostate Cancer Canada is encouraging men to get tested for the potentially deadly disease with a bold campaign that references historical and fictional characters in the form of latex gloves yes, those donned by doctors for the often dreaded digital rectal exam meant to detect the presence of tumours in the male sex gland.
Called Famous Fingers, the campaign features 13 gloves index fingers raised that are hand-painted with iconic designs for such luminaries as Babe Ruth, Napolean, Winston Churchill and King Tut.
Each glove is accompanied by the figures signature accomplishment. Take, for instance, Sherlock Holmes: His finger cracked every case. Next up, your prostate?
Men may not like inherently to be talking about their prostate, but we do know they like talking about movies and music and sports, said Yaz Maziar, senior director of marketing and communications for Prostate Cancer Canada (PCC).
So when you have figures in the campaign like Babe Ruth or Beethoven or Abe Lincoln or Thor or Frankenstein, these are things that men will find humour in, he said. And with all the flutter out there to break through that noise, this is helping guys have some fun conversations online around an important health topic.
All levity aside, ...